abandonclosediscoverdisruptionfacebookgoogle-plus instagram linkedinmap-markerphonepinterestsearchtwittervimeo-squareyoutube email
UKTI Pavillion Case study

An innovative digital experience for the world

Expo Milano 2015 was a 6-month global showcase, where over 140 countries exchange ideas and shared solutions on the theme of food to over 20 million visitors. We collaborated with UK Trade & Investment to design and build an immersive online experience that showcased the innovative UK Pavilion, aiming to extend the experience to the widest audience possible.

Bringing a physical experience to life digitally in just 6 weeks.

Extending the story

The unique digital platform tells the story of the vital role the honeybee plays in global food supply, acting as a metaphor for the UK’s role in helping to feed the planet. It builds on the work of artist Wolfgang Buttress, engineer Tristan Simmonds and architects BDP.

UKTI Pavilion Website Screenshots

A hive of innovation

The site encapsulates the physical experience, reinforcing the desire to promote the UK as a hive of innovation and creativity, and successfully acting as a main portal for interested audiences to engage with the UK Pavilion in the digital sphere.

A seamless experience

Responsive design ensured the experience scaled seamlessly to a wide range of devices, in three different languages.

It’s all in the details

Subtle use of animation, video and bespoke user interface elements help infuse key themes and further enhance the effectiveness of the experience.

UKTI Pavilion Website Features

The innovative website customer journey and the beautiful design have contributed to a stand-out website fitting the ambition and context of the UK Pavilion in Milan.

Auryn Stevenson Hyde
Digital Communications, Media & Marketing, UK Trade & Investment

Behind the scenes

Read more

The Team works with UKTI to create online immersive journey

The UK is participating at the World Expo in Milan from 1 May to 31 October 2015. The event offers a global platform to promote UK international agendas. Led by UK Trade […]

UKTI Pavilion Behind the scenes
UKTI Pavilion Behind the scenes sketches

Some of our work