Developing a Partner Value Proposition for TSB
Listening to employees
matters more when
business gets disrupted
In Spring 2018, TSB employees (known as Partners) were working in challenging conditions for prolonged periods, due to system issues that caused significant disruption for some customers.
Crafting suitable listening exercises that can be executed easily at scale.
We created a platform, and two separate Employee Listening activities, for partners to share their experiences and to involve them in creating solutions.
Our 15-minute exercises were led by team managers. They used bespoke visual cards to encourage team members to discuss how they were feeling and to talk about their experiences, as well as identify factors that had helped them navigate the challenges.
Our second exercise was a longer, 90-minute in-person session. TSB facilitators were trained to take Partners through three exercises designed to uncover individual experiences so that the bank could better understand the support that Partners required.
All feedback created by Partners and facilitators was collected by The Team across both types of session. We used a qualitative research method to analyse the feedback in all its forms, and the findings were reported back to TSB’s leadership team for action on a weekly basis.
The analysis helped inform ongoing activity, including the development of a new Partner Value Proposition, and showed the Partners that the leadership of the bank was listening and acting at a vital time.
The Team have been instrumental in helping us define our Partner Value Proposition. Our culture and the ethos of Partners is so important to us. We wanted a way of being able to articulate this in a meaningful way that echoed our brand and really told the story of what we’re about and what matters to us. And crucially a proposition that all our stakeholders believed in. The work went beyond just words on a page. The Team helped us build a framework that we could meaningfully operationalise to help shape all our Partner experiences for the better and add real value to our business.
Sarah McPakeHead of Talent, Insights & Inclusion, TSB