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Helping Sony to secure their future

Sony needed to recruit the very best global talent but their recruitment eco-system was fragmented. As a company, Sony did not have a coherent recruitment website to present the brand to potential recruits. We created an engaging global platform that consistently and coherently present the Sony brand.

We created an inspiring global hub to showcase the career possibilities within Sony.

Creating a global platform

Based on Sony’s brand principles we created a simple but impactful recruitment site that set the style and tone of voice for the global platform.

Sony Careers website

Focusing on the users

The Team was asked to create a platform for global recruitment that presented a consistent view of Sony to potential recruits.

Sony careers innovation

Applying insight

Through workshops with graduates and new recruits we identified Innovation, Global Opportunities and Learning and Development as key drivers for these users.

Sony Careers site tablet

The Team really took the time to understand our objectives which rapidly became an attractive SEL careers portal. And what’s more, it’s delivering on its objectives.

Peter MooreDirector, Talent Acquisition, Sony Electronics

Behind the scenes

Sony Careers behind the scenes
Sony Careers behind the scenes
Sony Careers behind the scenes
Sony Careers behind the scenes

Some of our work