Encouraging RBS employees to think outside the bank

Words are easy to say and harder to make employees believe. Belief starts to build when employee sees those words shaping the environment and processes around them. Through storytelling, visual expression and digital tools, we helped RBS Group focus on customer value.

98% awareness of the new values in six months

Visual Identity

We articulated language and messaging; and created the identity for Think outside the bank.

Storytelling

We developed a framework for storytelling that told the corporate story through the words of employees and customers.

Digital hub

A dedicated hub provided the starting point for conversations among employees.

The YES check app

A tool rather than a rule, it consists of a simple set of prompts to support decision-making.

Phase 2

We helped develop and design a speaker programme, and sourced speakers that brought the values to life using experts from outside the world of banking.
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The Team’s thinking and ideas helped us launch with a bang, and then build on embedding these in the things our staff see and do every day. Today, our values are a fundamental part of our company.

Anna VaughanInterim Head of Employee Campaigns & Creative Services, RBS