Rightmove
Rightmove finds its happy with a new brand identity.
Strike a pose with Rightmove’s annual report
We love it when our clients make it easy to do great work. Never more so than when we took photographs of Rightmove employees to appear in the 2017 annual report of the UK’s largest online property website.
We have been creating Rightmove’s annual report for 12 years.
Reflecting Rightmove’s culture
This year, The Team designed the report to reflect Rightmove’s culture, which it describes as both ‘restless and focused’, and to highlight the people who bring it to life.
A unified team
We wanted to reflect how Rightmove strives to create a unified team with as few barriers as possible to rapid growth and innovation. Its culture gives its people the freedom and authority to innovate and lead.
Using Rightmovers to reflect the personalities
We arranged photographs of employees having fun with large cut-outs of the Rightmove logo to bring their personalities to life. The Rightmovers, as they call themselves, embraced the task with gusto, letting the annual report truly reflect the personalities and values of the people who work there.
The people at Rightmove couldn’t have been more enthusiastic. Not only did they willingly turn up and get involved but they were bringing more energy and proactive input to the shots than I had imagined.
Adam GaultPhotographer
