RBS – Determined to make a difference
Harnessing the many faces of determination within RBS
We worked with the RBS Group to develop their renewed purpose, vision and values. Think outside the bank is the programme for delivering employee engagement communications.
We developed the visual identity for both online and offline implementation of Think outside the bank. At the heart of the identity is the box device that brings to life the play on words around the phrase ‘Think outside the box’.
The Think outside the bank toolkit was distributed worldwide to engage 130,000 colleagues.