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Encouraging RBS
employees to think
outside the bank

We worked with the RBS Group to develop their renewed purpose, vision and values. Think outside the bank is the programme for delivering employee engagement communications.

We developed the visual identity for both online and offline implementation of Think outside the bank. At the heart of the identity is the box device that brings to life the play on words around the phrase ‘Think outside the box’.

The Think outside the bank toolkit was distributed worldwide to engage 130,000 colleagues.


To support the identity, we developed a framework for storytelling to bring the ethos of Think outside the bank to life. We are firm believers in telling the corporate message through the words of employees and customers.

RBS TOTB website

Digital hub

A dedicated hub provided the starting point for conversations among employees, as well as a separate hub for customer stories.

RBS TOTB Website Conversation

The Yes Check app

We developed the YES check – a tool rather than a rule, it consists of a simple set of prompts to support decision-making. The prompts are aligned to the bank’s values and the Financial Conduct Authority’s 11 principles.

RBS Yes Check App

Phase 2

We helped develop and design a speaker programme, and sourced speakers that brought the values to life using experts from outside the world of banking.

RBS Think outside the bank Phase 2

The Team’s thinking and ideas helped us launch with a bang, and then build on embedding these in the things our staff see and do every day. Today, our values are a fundamental part of our company.

Anna VaughanInterim Head of Employee Campaigns & Creative Services, RBS

Behind the scenes

RBS Think outside the bank behind the scenes
RBS Think outside the bank behind the scenes user journey
RBS Project notes