Encouraging 130,000 RBS employees to think outside the bank
Harnessing the many faces of determination within RBS
RBS is driven by a bold ambition to become number one for customer service, trust and advocacy by 2020. In order to deliver on this ambition, a new bank-wide rallying call – Determined to make a difference – was launched across RBS. It’s how the bank brings its purpose to life, and how colleagues live the values. We developed the idea, ‘the many faces of determination’ to share pride and put a face to those people who show positivity and determination, whatever the challenge.
Over 40,000 employees have completed the determination profiler and found their face of determination.
We developed a set of hallmarks to help the bank articulate what they mean by determination.
We shouted about colleagues who were Determined to make a difference and we put the spotlight on customers who had benefitted from that determination.
An online psychometric quiz developed with the University of Cambridge Psychometrics Centre. The profiler was designed to give you your ‘Face of determination’ – one of 12 different profiles.
Wow, what a day in our history! It feels like we’re lifting our heads up and looking to our future. I’ve been in this bank for almost 25 years through highs and lows. People like me stayed because we were determined to put things right.
Elaine ArdenRBS, Group Human Resources Director