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Brand Refresh

We turned the Parkinson’s Disease Society from a passive support charity into an active brand campaigning to find a cure and change misconceptions surrounding Parkinson’s. We defined the new brand purpose and personality, visual identity and tone of voice and to inspire a new generation of supporters.

Income surpassed all expectations’ for their five year growth plan raising more than £122million.

Parkinsons changes Attitudes

Identity

We gave them a modern, inclusive new name, a provocative visual identity and a powerful call-to-action.

Parkinsons Case study

Campaign

We involved people in the brand – giving individuals the means to communicate what it’s really like to live with Parkinson’s, and turning Parkinson’s UK into a movement that everyone could be part of.

Parkinsons Research

Strategy report

Because no one should have to face Parkinson’s alone, we designed the strategy report in an accessible, inclusive and engaging way that reflected the ethos of the Parkinson’s UK brand.

Parkinsons Report
Parkinsons Charity Runner
Parkinsons Charity Runners

London Marathon

Most of all we involved people in the brand – giving individuals the means to communicate what it’s really like to live with Parkinson’s, and turning Parkinson’s UK into a movement that everyone could be part of.

Our new brand will allow the voice of people living with Parkinson’s to be heard much more clearly and make sure that everyone knows that because we are here, no one has to face Parkinson’s alone.

Steve FordChief Executive, Parkinson’s UK

Some of our work