abandonclosediscoverdisruptionfacebookgoogle-plus instagram linkedinmap-markerphonepinterestsearchtwittervimeo-squareyoutube email

Making purpose-led

banking real for

employees

In February 2020, NatWest Group (formerly RBS) launched their new bank-wide purpose: We Champion Potential.
As part of this new purpose-led approach to business, one of the areas of focus for the bank is to support the UK to become a low-carbon economy.

The Team was asked to help make this relevant for the 70,000 employees in the bank.

In the first two weeks after launch, almost 20,000 employees found their travel footprint and challenged themselves to save more than 380,000kg of carbon dioxide.

 

 

What’s your carbon footprint?

We developed the Travel Footprint Carbon Calculator.

Play Video

Find your annual commuting carbon footprint

By answering a few questions about how they commute, and any regular additional travel for work, employees could use the calculator to find their annual carbon footprint for commuting and work travel.

‘Challenges’ to reduce carbon footprint

We then gave employees a number of ‘challenges’ they could take on to reduce their carbon footprint, from cycling instead of taking the bus, to working from home more often.

The calculator then showed them the impact this could have on their carbon footprint and the ‘equivalency’ of the carbon saved – the number of trees planted, or houses powered for a week.

380,000kg of carbon dioxide

In the first two weeks after launch, almost 20,000 employees found their travel footprint and challenged themselves to save more than 380,000kg of carbon dioxide.

The Travel Footprint Calculator gave individual employees a way to get behind the Bank’s strategic priority to support the UK’s move to a low-carbon economy. Almost 20,000 employees used the calculator in the first two weeks after launch. Those people collectively challenged themselves to change their commuting and work travel behaviour to save more than 380,000kg of carbon dioxide. That’s the equivalent of planting 646 trees from seed and letting them grow for 10 years. We think that’s a great result, and fantastic evidence of our Purpose in action.

Duncan YoungDirector of Business Communications, NatWest Group