save carbon and
On 5 June 2020 we recognise World Environment Day. NatWest Group asked us to create another digital tool to help colleagues working at home save carbon.
Two weeks after launching the travel calculator, employees had committed to 380,000 kg of carbon savings. We wanted the same for the home calculator.
This initiative, along with the Travel Carbon Calculator we also developed, forms part of the banks new purpose-led approach to support the UK to become a low-carbon economy.
NatWest Group recognised that with more employees working from home, there was an opportunity to help colleagues save on both carbon and cash. Our calculator helped them understand how reducing carbon could result in reduced bills.
But World Environment Day is not just about reducing carbon emissions. This year it was about getting people to take time for nature.
So, we introduced a competition. We invited employees to snap nature at work – in their gardens or on their walks – with the best photos judged by their peers. This content also pointed to the calculator.
NatWest Group has a clear purpose. It is there to champion the potential of customers and colleagues with a focus on climate, business and financial inclusion. This tool looks at potential carbon savings for colleagues – a direct link to purpose.
We are increasingly seeing that colleagues respond well to content which is entertaining and which they can opt into. At these difficult times we need to keep colleagues motivated and entertained so that they can keep doing a great job for our customers.
Duncan YoungDirector of Business Communications, NatWest Group