Every project is a story
We put a lot of thought on the structure of the project pages to best tell the story of the community, and nudge people towards making a donation. Chunking up the content in scannable form, we told two stories side by side, talking to both the rational and the emotional minds. On one side of the page we told the human story of how the project was founded and the real-life stories of lives that have been transformed by the project. On the other, statistics about how many students have been funded, and hard facts about future goals that have still to be funded. It is then we ask the user to think about donating, and helping Mona meet these goals.