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Refreshing the values for M&S

M&S is a retail institution. It’s a business that is much loved, admired, watched and discussed by British media and consumers – and we developed an internal communications campaign to engage employees in their new values.

Telling stories that highlight the extra special details M&S people put into their work.

Marks & Spencers Case study

Campaign Development

We came up with the campaign mechanic that would help M&S bring their new values to life through the stories of their people.

Marks Spencers enhancing lives

Internal Identity

We created the look, feel and tone of voice that was to shape all of M&S’s employee communications across all digital and offline communications.

Marks & Spencers Internal Identity
Marks & Spencers Enhancing Lives

Employer Brand

We helped M&S settle on the employer brand framework that they would use to design the employee experience. That framework needed to bring the brand and the values to life.

Marks Spencers Brand

The Team are very creative, they can quickly understand a brief and turn it into something that you weren’t expecting – they’re great at thinking out of the box.

Jo HutchinsonM&S

Behind the scenes

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This isn’t just any wall, this is an M&S wall

The branch manager of my local Marks and Spencer store, back in my childhood hometown of Cheltenham, recently approached me with a request to design and install a wall graphic for backstage […]

Marks & Spencers Process
Marks & Spencers Offices
Marks & Spencers Artwork

Some of our work