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Working with HSBC to transform the digital mindset

We were approached by HSBC in 2016 to help their Technology employees understand the fundamental principles that sat behind the shift to DevOps and Agile.
Our engagement plan and campaign focused on the key behaviours that would unlock action across the bank. Communicators and leaders used our work as part of their conversations with teams and in visual communication under the banner ‘Get connected’.

At a leadership conference, 60% of participants stated that unlocking permission to act was essential.

Changing behaviours

We focused our communications work on five key behaviours – Start small, Challenge ourselves, Drive it, Learn fast, Collaborate seamlessly.

One voice

These principles worked to unlock action across the bank. Communicators and leaders used them as part of their conversations with teams. Right across the HSBC environment they were used in visual communication under the banner ‘Get connected’.

One brand identity

Going further, we advised the bank on how they could connect their Agile teams using digital collaboration tools that brought the small DevOp teams together and storytelling campaigns that demonstrated best practice inside the bank.

One team

The tool enables Pods and their members to connect, collaborate, share knowledge and solve problems together across the globe.

This has been a first-class campaign. The message has resonated right across the Technology function. We had McKinsey review our work and they called out our campaign as the way that all businesses should approach communications.

Mikael MicheuHead of Transformation, HSBC

Behind the scenes

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