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Working with HSBC to transform the digital mindset

HSBC asked The Team to host a Creative Lab to develop a campaign to help their Technology employees understand the fundamental principles that sat behind the shift to DevOps and Agile.

The engagement plan and campaign we developed focused on the key behaviours that would unlock action across the bank. The campaign ‘Get connected’ was unlocked.

At a leadership conference, 60% of participants stated that unlocking permission to act was essential.

Changing behaviours

We focused our communications work on five key behaviours – Start small, Challenge ourselves, Drive it, Learn fast, Collaborate seamlessly.

One voice

These principles worked to unlock action across the bank. Communicators and leaders used them as part of their conversations with teams. Right across the HSBC environment they were used in visual communication under the banner ‘Get connected’.

One brand identity

Going further, we advised the bank on how they could connect their Agile teams using digital collaboration tools that brought the small DevOp teams together and storytelling campaigns that demonstrated best practice inside the bank.

One team

The tool enables Pods and their members to connect, collaborate, share knowledge and solve problems together across the globe.

This has been a first-class campaign. The message has resonated right across the Technology function. We had McKinsey review our work and they called out our campaign as the way that all businesses should approach communications.

Mikael MicheuHead of Transformation, HSBC

Behind the scenes

Read more

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Some of our work