Discovering inspirational winter moments by train
Driving awareness of Gatwick Express and its premium service
Gatwick Express wanted to drive awareness of their premium service and promote that they provided the fastest and most convenient route to Gatwick Airport from Central London.
We created a Spring 2019 campaign which focused on differentiating GX from other rail operators, as well as other modes of transport, as a premium route from the heart of the capital.
We created a campaign about smart choice, which differentiated GX from other rail operators as well as other modes of transport.
We identified three types of typical airport passenger personas for the spring travel season. Two leisure passengers: a thrill-seeking skier heading to the slopes and a sightseeing tourist visiting a city for a weekend break. As well as, a business traveller heading away on a work trip.
Each character was transformed into a suitcase persona as a creative evolution of the winter campaign that first ran in September 2018.