Showing Crimestoppers’ caring side, with a new brand purpose and identity
Making gas safety more personal and memorable
Building on a successful launch earlier in the year, The Team has further developed Gas Safe Register’s ‘Don’t Cut Corners with Gas’ campaign. The aim of this next wave of activity is to raise further awareness of the Register amongst target consumers by making the story more personally relevant and the consequences of cutting corners with gas clear.
A new national TV advert is just part of a major integrated campaign that includes radio, national press, national digital display, social and out of home.
Making the Gas Safe Register relevant and memorable is crucial because there might not be an immediate need for a gas engineer.