Showing Crimestoppers’ caring side, with a new brand purpose and identity
Building awareness of the Gas Safe Register
When you’re looking for a gas engineer, checking if they’re on the Gas Safe Register is the surest route to safety for you and your family. It’s the only list of engineers qualified to work legally on gas appliances.
The Team’s brand awareness brief was to build further awareness of the Register, ensuring that gas users knew what it was and where to find it.
Within the first few weeks from launch, the awareness campaign successfully achieved over 28,000 impressions and drove 8,000 additional visits, per week, to the Gas Safe Register website.