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Encouraging adventure

For Europe’s biggest touring community, the Caravan and Motorhome Club’s magazine is more than a membership perk; it’s a destination. Each month, almost a million eager readers devour more than 140 pages of information, offers and inspiration. And when the Club recently changed its name – giving motorhomes equal billing – the magazine guided members through the journey.

Delivering such a large creative and aspirational product each month requires skill, collaboration and good processes.

It’s all in the application

The magazine app contains additional content, video and a live news feed. Research shows it has proved popular, especially when touring.

Working across all channels

The use of infographics and tables allows for reduced narrative and at-a-glance reading. This works particularly well for the online and app versions of the mag, but looks equally good in print.

A picture’s worth a thousand words

Very true! Especially when it comes to encouraging people to travel and explore.

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