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Engaging 80,000 BP employees globally

BP established new values and behaviours to be rolled out across the business. We helped them bring their people to the forefront of the organisation by zooming in on the great work and great faces of BP.

Using film we shared employee stories, supported the stories through environmental branding and promoted BP values in engaging ways. We’re helping BP transition to a sustainable future.

87% of employees are using BP’s values and behaviours as guidance

In Film

We shared real stories of BP’s work through the voices of their employees. Films were produced to tell the story of an employee’s journey from their passions to the work they do.

BP Pipeline

Environmental branding

Using posters, light boxes and wall graphics to support the films and drive people to engage with the stories.

BP Environmental Branding
BP Values healthcheck

V&B Healthcheck

‘Made-easy’ animations to further embed understanding of the values, behaviours and expectations of BP within the organisation

BP Healthcheck balloons
BP Healthcheck balloons

Values Lanyards

A pocket-sized takeaway featuring the five new values and the behaviours associated with each of them. This pocket reminder gives employees a quick reference guide to what BP stands for.

BP Values Lanyards
BP Values Leaflet

Behind the scenes

Read more

23 top tips for better employee engagement

What it takes to make your employees feel valued. How do you energise your people, increase discretionary effort and maximise the resources dedicated to employee communications? Our 23 top tips on better […]

BP Behind the scenes cameraman
BP Behind the scenes crew
BP Behind the scenes storyboard

Some of our work