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Reviving an icon

in the housing sector

The Bovis Homes brand identity had seen minor modifications over four decades, however its presence was clearly associated with a dated past.

In response to a transformation within the business and a shift to embrace new digital channels, The Team redesigned, refreshed and rejuvenated the Bovis Homes brand identity to better reflect a traditional house builder with a modern outlook.

When the Hummingbird logo was introduced in 1971 there was nothing like it in the sector at the time and it remains a distinctive emblem in the housing sector today.

We evolved the hummingbird to be more open, welcoming and to meet the demands of digital platforms.

We developed a digital first brand platform designed to meet every communication need.

A brand expression, born out of the curves of the Hummingbird, creates a distinctive design system which connects the brand experience across all touchpoints.

Reflecting our heritage and presenting the business progressively is a critical requirement of our brand. The work we did with The Team is a ‘once in 20 years’ exercise’ and not only does the work look great, the responses to it have been extremely positive whilst we transition the full roll-out and activation of the new look.

Kevin WilkinsGroup Marketing Director, Bovis Homes Limited