How do you get 80,000 BP employees feeling pride in their work?
Building Avanade’s brand from the inside out
Avanade – a Microsoft and Accenture joint venture – is a global $2 billion digital consulting firm. We helped them to articulate their employee promise and develop a set of design principles.
These tools are creating an employee experience which helps their people deliver the best of Avanade to clients. We’re promoting them through multiple touchpoints.
Improving the employee experience and positively impacting employee acquisition and retention.
We established the employee promise – what an employee can expect to gain working at Avanade – plus the design principles.
We developed an outward-looking storytelling approach so that Avanade’s stories were built on the impact on the end-user – usually the client’s customer.
Our first application of the design principles was a review of the candidate experience – from first touch to 18 months in role and reimagined this through the lens of the design principles.
We redesigned the careers website, created a new hire portal, developed a new language for talking to potential recruits and consolidated the onboarding programme elements into one, to deliver a far bigger impact.
The Team quickly got under the skin of who we are and how we tick. They deliver business-critical thinking and creative that is helping transform how people articulate and experience our brand both inside and outside of Avanade.
Steve KellyChief Human Resources & Leadership Officer