Effective video and animation communication for brands and employees
Words alone aren’t the best way to communicate. At times words can be inefficient in delivering your message and can hinder what you are trying to say.
Immersive storytelling via video production, presented with creativity and passion, has become a driving force in delivering brand messages and communications. Video grabs attention and stirs emotion in a way that words cannot.
If an image is worth a thousand words – a video will increase that tenfold.
Video gets your message across faster to your audience – that’s a fact!
With 50% of our brain involved in visual processing, people are able to retain 95% of what they have seen days later after watching a video as opposed to 10% of what was said.
So, with 65% of the population being visual learners, it makes sense to produce a video to explain your business, market your latest campaign and engage your employees on your brand values.
Brands are engaging audiences with video, animation and sound like never before to cut through the noise and stand out from the competition, taking you closer to the audiences that matter. Logos are no longer passive – flat and lifeless on a page – but move in a three-dimensional space with sound.
Video is 12 times more likely to be watched than text is to be read. Social media posts including video are boosting views by 48% and increasing engagement by 65%. Search engines are more responsive to videos than text and more digital banners are displayed in video format as it results with the user engaging more extensively with the brand content. These facts result in the business case for video being clearer than ever before. Quite simply, video works.
Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.
Play video Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.
Play video The animations goal was to bring to life a new mark and company values for employees at Genesis using Kinetic typography and 3D animation.
Play video As NS&I makes the move to embrace digital channels, we are making sure they maintain the reassurance and personal touch their customers know and love.
We refreshed the brand, created a new tone of voice, designed an intuitive website and brought ERNIE up-to-date.
Because ERNIE was always seen through a haze of nostalgia, we wanted to bring him bang up-to-date with a stunning movie explaining the ingenious science behind the prize draw.
For those who don’t know, ERNIE stands for Electronic Random Number Indicator Equipment, and he’s the machine that generates numbers for the Premium Bonds prize draw every month.
A popular myth is that ERNIE is a computer. He’s much more than that. ERNIE isn’t programmed to pick numbers. Instead he generates thermal noise which creates totally random patterns.
ERNIE senses these patterns and translates them into random numbers. It’s what they call ‘true randomness’. Which means the numbers ERNIE generates are as random as they can be.
Play video The Team has further developed Gas Safe Register’s ‘Don’t Cut Corners with Gas’ campaign, making the Register more personally relevant for consumers at every touchpoint and situation.
A new national TV ad is just part of a major integrated campaign that includes national radio, national press and OOH.
The 30-second TV ad tells the story of Jack, who’s obsessed with corners, but never cuts them – especially when it comes to gas safety for him and his family. Jack knows that cutting corners with gas can cost lives and that he can find the expert he needs to work on his boiler on the Gas Safe Register, the official list of qualified gas engineers.
Play video Scope’s new visual identity, developed by creative brand and communications agency The Team in collaboration with Scope, uses accessible design to inspire a movement – to end disability inequality and achieve everyday equality for every disabled person.
Born out of Scope’s new ambition to work towards the UK being a country in which disabled people and their families enjoy equality and fairness, the new visual identity shows how a truly accessible brand can have a distinctive personality and be a business asset that is aligned with corporate strategy and fit for a 21st-century charity.
Play video From shorts for social media, video explainers, promos, 3D, 2D, stop motion, motion graphics and advertising to worldwide corporate communication campaigns, we produce a bespoke, powerful and engaging video for your brand – inside and out.
We’ve produced videos for happy clients around the world like:
ASOS, Avanade, BP, British Gas, Canonical, Capita, Centrica, Cisco, EDF, G4S, Gas Safe, GE, GSK, HSBC, Industry Trust, Marks and Spencer, National Grid, Nest, NS&I, Ofgem, RBS, Scope, Thames Water, UKTI, Vodafone, Williams and Glyn and many more.
We create award-winning videos, animation, infographics and films that inform, inspire and delight, driving behavioural change amongst your employees and customers.
It’s time to talk to your audience through the power of motion and sound.
Our resident video and graphics expert, Leigh Dowding, discusses why video has more cut-through than any other forms of media. (especially paper which is more likely to give you a paper cut). […]
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
We look at whether or not your company videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]
I saw this film and knew it was The Team – you guys do the best films in town.
Toni HandlerAvanade
Leigh Dowding 
