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Video & Motion

Effective video and animation communication for brands and employees

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Words alone aren’t the best way to communicate. At times words can be inefficient in delivering your message and can hinder what you are trying to say.

Immersive storytelling via video production, presented with creativity and passion, has become a driving force in delivering brand messages and communications. Video grabs attention and stirs emotion in a way that words cannot.

If an image is worth a thousand words  – a video will increase that tenfold.

 

The importance of video production

Video gets your message across faster to your audience –  that’s a fact!

With 50% of our brain involved in visual processing, people are able to retain 95% of what they have seen days later after watching a video as opposed to 10% of what was said.

So, with 65% of the population being visual learners, it makes sense to produce a video to explain your business, market your latest campaign and engage your employees on your brand values.

 

Brands engaging in video production

Brands are engaging audiences with video, animation and sound like never before to cut through the noise and stand out from the competition, taking you closer to the audiences that matter. Logos are no longer passive –  flat and lifeless on a page – but move in a three-dimensional space with sound.

Video is 12 times more likely to be watched than text is to be read. Social media posts including video are boosting views by 48% and increasing engagement by 65%. Search engines are more responsive to videos than text and more digital banners are displayed in video format as it results with the user engaging more extensively with the brand content. These facts result in the business case for video being clearer than ever before. Quite simply, video works.

Our video production capabilities

 

  • 3D animation video
  • Digital marketing video
  • 360 video and animation
View case study

In 1999, a group of forward thinking developers and estate agents joined forces on a mission to revolutionise home-hunting. Today, Rightmove empowers the UK’s property decisions by helping people ‘find their happy’. The rebrand brings the brand’s purpose to life, with an emotive human quality.

Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era. A dynamic identity that tells the story of finding a happy home in a seamless fashion across all channels.

rightmove brand spirit video Play video

Branding : Rightmove brand spirit

Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era.

View case study

The Team created a ‘suspense thriller movie theme’ that was a focal point for the successful awareness campaign. Find out more here.

Silent Killer campaign video Play video

Safety Campaign: Silent Killer: Gas Safe Register

A behaviour change campaign movie trailer for Gas Safe with a message that hopefully helps to save lives

View case study

One of a series of animations we produced for Ofgem, from explaining the energy network, through to the benefits of switching suppliers.  Find out more about our Motion, Brand and campaign work here.

Ofgem Video Play video

Consumer advice : Energy Suppliers : Ofgem

Consumer advice animation for Ofgem

View case study

Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.

Gas Safe Social campaign Play video

Consumer : Gas Safe

A series of animations for Gas Safe Register that played across YouTube, Facebook and digital signage inside shopping centres

View case study

Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.

Ubuntu First Boot video Play video

Consumer : Ubuntu First Boot Animation

A short sequence for Canonical that played on millions of laptops the first time it was booted

View case study

The animations goal was to bring to life a new mark and company values for employees at Genesis using Kinetic typography and 3D animation.

Genesis Housing video Play video

Consumer : Genesis

The Team undertook a whole branding exercise for Genesis Housing Association, part of which was this logo animation

View case study

Scope’s new visual identity, developed by creative brand and communications agency The Team in collaboration with Scope, uses accessible design to inspire a movement – to end disability inequality and achieve everyday equality for every disabled person.

Born out of Scope’s new ambition to work towards the UK being a country in which disabled people and their families enjoy equality and fairness, the new visual identity shows how a truly accessible brand can have a distinctive personality and be a business asset that is aligned with corporate strategy and fit for a 21st-century charity.

Play video

Branding: Scope Rebrand – accessible design

Scope’s new visual identity uses accessible design to inspire a movement – to end disability inequality and achieve everyday equality for every disabled person.

How we can help

From shorts for social media, video explainers, promos, 3D, 2D, stop motion, motion graphics and advertising to worldwide corporate communication campaigns, we produce a bespoke, powerful and engaging video for your brand – inside and out.

We’ve produced videos for happy clients around the world like:

ASOS, Avanade, BP, British Gas, Canonical, Capita, Centrica, Cisco, EDF, G4S, Gas Safe, GE, GSK, HSBC, Industry Trust, Marks and Spencer, National Grid, Nest, NS&I, Ofgem, RBS, Scope, Thames Water, UKTI, Vodafone, Williams and Glyn and many more.

We create award-winning videos, animation, infographics and films that inform, inspire and delight, driving behavioural change amongst your employees and customers.

It’s time to talk to your audience through the power of motion and sound.

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I saw this film and knew it was The Team – you guys do the best films in town.

Toni HandlerAvanade

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