Our resident video and graphics expert, Leigh Dowding, discusses why video has more cut-through than any other forms of media. (especially paper which is more likely to give you a paper cut). […]
Video & Motion
Effective video and animation communication for brands and employees
Words alone aren’t the best way to communicate. At times words can be inefficient in delivering your message and can hinder what you are trying to say.
Immersive storytelling via video production, presented with creativity and passion, has become a driving force in delivering brand messages and communications. Video grabs attention and stirs emotion in a way that words cannot.
If an image is worth a thousand words – a video will increase that tenfold.
The importance of video production
Video gets your message across faster to your audience – that’s a fact!
With 50% of our brain involved in visual processing, people are able to retain 95% of what they have seen days later after watching a video as opposed to 10% of what was said.
So, with 65% of the population being visual learners, it makes sense to produce a video to explain your business, market your latest campaign and engage your employees on your brand values.
Brands engaging in video production
Brands are engaging audiences with video, animation and sound like never before to cut through the noise and stand out from the competition, taking you closer to the audiences that matter. Logos are no longer passive – flat and lifeless on a page – but move in a three-dimensional space with sound.
Video is 12 times more likely to be watched than text is to be read. Social media posts including video are boosting views by 48% and increasing engagement by 65%. Search engines are more responsive to videos than text and more digital banners are displayed in video format as it results with the user engaging more extensively with the brand content. These facts result in the business case for video being clearer than ever before. Quite simply, video works.
Branding : Rightmove brand spirit
Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era.
Employee Communications : BP : Organisations Values
A sample of a BP internal communication animation establishing values and behaviours to 80,000 employees worldwide
Business Communications : National Grid : Power Responsive
As part of a bigger project for National Grid, including designing the website, we were asked to produce an animation
Consumer : Gas Safe
A series of animations for Gas Safe Register that played across YouTube, Facebook and digital signage inside shopping centres
Consumer : Genesis
The Team undertook a whole branding exercise for Genesis Housing Association, part of which was this logo animation
How we can help
From shorts for social media, video explainers, promos, 3D, 2D, stop motion, motion graphics and advertising to worldwide corporate communication campaigns, we produce a bespoke, powerful and engaging video for your brand – inside and out.
We’ve produced videos for happy clients around the world like:
ASOS, Avanade, BP, British Gas, Canonical, Capita, Centrica, Cisco, EDF, G4S, Gas Safe, GE, GSK, HSBC, Industry Trust, Marks and Spencer, National Grid, Nest, NS&I, Ofgem, RBS, Scope, Thames Water, UKTI, Vodafone, Williams and Glyn and many more.
We create award-winning videos, animation, infographics and films that inform, inspire and delight, driving behavioural change amongst your employees and customers.
It’s time to talk to your audience through the power of motion and sound.
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
We look at whether or not your corporate videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]
I saw this film and knew it was The Team – you guys do the best films in town.