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Explainer Video Production

Short informational videos to boost conversion rates

Got 40 seconds? Play our video showreel

Do you need to clearly and concisely explain your business and your offering to consumers? Do you need to communicate a rebrand to employees across your organisation?

Video as a means of storytelling has become effective in communicating business messages. Visualising a message rather than hearing it, leaves an audience recalling 65% of what they have seen opposed to 10% of what they heard.

Explainer videos have become a popular medium to communicate a brand and its messages to consumers as well as employees.

 

What is an explainer video?

An explainer video is a short informational video, usually an animation, used to explain a business and product/service.

Used to boost conversion rates, explainer videos can be found on the landing page of a website or advertised across a business’s social channels to engage consumers.

Simple and captivating in nature, they are used to attract and appeal to consumers using eye-catching visuals or animation.

Looking to train your employees? Have new corporate values you need to embed within your organisation? Need to communicate new policies across the business? Not just used to attract consumers, explainer videos are also being used to engage and train employees across organisations.   

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Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.

Gas Safe Social campaign Play video

Consumer : Gas Safe

A series of animations for Gas Safe Register that played across YouTube, Facebook and digital signage inside shopping centres

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Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.

Ubuntu First Boot video Play video

Consumer : Ubuntu First Boot Animation

A short sequence for Canonical that played on millions of laptops the first time it was booted

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The animations goal was to bring to life a new mark and company values for employees at Genesis using Kinetic typography and 3D animation.

Genesis Housing video Play video

Consumer : Genesis

The Team undertook a whole branding exercise for Genesis Housing Association, part of which was this logo animation

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As NS&I makes the move to embrace digital channels, we are making sure they maintain the reassurance and personal touch their customers know and love.
We refreshed the brand, created a new tone of voice, designed an intuitive website and brought ERNIE up-to-date.

Because ERNIE was always seen through a haze of nostalgia, we wanted to bring him bang up-to-date with a stunning movie explaining the ingenious science behind the prize draw.
For those who don’t know, ERNIE stands for Electronic Random Number Indicator Equipment, and he’s the machine that generates numbers for the Premium Bonds prize draw every month.

A popular myth is that ERNIE is a computer. He’s much more than that. ERNIE isn’t programmed to pick numbers. Instead he generates thermal noise which creates totally random patterns.
ERNIE senses these patterns and translates them into random numbers. It’s what they call ‘true randomness’. Which means the numbers ERNIE generates are as random as they can be.

NS&I Randm Video Play video

Explainer : The science behind ERNIE and random number generation

Explainer : The science behind ERNIE and random number generation

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The Team has further developed Gas Safe Register’s ‘Don’t Cut Corners with Gas’ campaign, making the Register more personally relevant for consumers at every touchpoint and situation.

A new national TV ad is just part of a major integrated campaign that includes national radio, national press and OOH.

The 30-second TV ad tells the story of Jack, who’s obsessed with corners, but never cuts them – especially when it comes to gas safety for him and his family. Jack knows that cutting corners with gas can cost lives and that he can find the expert he needs to work on his boiler on the Gas Safe Register, the official list of qualified gas engineers.

The Team brand and communications agency. Gas Safe Register Don’t Cut Corners with Gas campaign Play video

Campaign: Gas Safe Register – Bringing Gas Safety to Life

The Team has further developed Gas Safe Register’s ‘Don’t Cut Corners with Gas’ campaign, making the Register more personally relevant for consumers at every touchpoint and situation.

View case study

Scope’s new visual identity, developed by creative brand and communications agency The Team in collaboration with Scope, uses accessible design to inspire a movement – to end disability inequality and achieve everyday equality for every disabled person.

Born out of Scope’s new ambition to work towards the UK being a country in which disabled people and their families enjoy equality and fairness, the new visual identity shows how a truly accessible brand can have a distinctive personality and be a business asset that is aligned with corporate strategy and fit for a 21st-century charity.

Play video

Branding: Scope Rebrand – accessible design

Scope’s new visual identity uses accessible design to inspire a movement – to end disability inequality and achieve everyday equality for every disabled person.

How we can help

Explainer videos can be used to:

  • Explain a business and its products/services
  • Demonstrate a product/service
  • Provide testimonials for a business to build trust with consumers
  • Explain topics/concepts
  • Answer common questions


We develop explainer videos to help businesses explain their products/services or concepts within seconds; engage consumers to increase conversion rates and build your brand and return on investment. Videos are easily adopted across all channels to reach all audiences and are cost-effective and engaging. We have produced explainer videos for BP, National Grid, Wolseley, and Avanade.  

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