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Explainer Video Production

Short informational videos to boost conversion rates

Got 40 seconds? Play our video showreel

Do you need to clearly and concisely explain your business and your offering to consumers? Do you need to communicate a rebrand to employees across your organisation?

Video as a means of storytelling has become effective in communicating business messages. Visualising a message rather than hearing it, leaves an audience recalling 65% of what they have seen opposed to 10% of what they heard.

Explainer videos have become a popular medium to communicate a brand and its messages to consumers as well as employees.

 

What is an explainer video?

An explainer video is a short informational video, usually an animation, used to explain a business and product/service.

Used to boost conversion rates, explainer videos can be found on the landing page of a website or advertised across a business’s social channels to engage consumers.

Simple and captivating in nature, they are used to attract and appeal to consumers using eye-catching visuals or animation.

Looking to train your employees? Have new corporate values you need to embed within your organisation? Need to communicate new policies across the business? Not just used to attract consumers, explainer videos are also being used to engage and train employees across organisations.   

View case study

Drawn from a wider video production we edited a short, documentary-style film that shed a fascinating light on the human emotion of ‘surprise’. The aim was to bring the Premium Bonds winning experience to life, known as the ‘ERNIE effect, and to raise awareness and consideration of Premium Bonds purchases. Different clips where used in social media throughout the year. This video was just one aspect of an overall NS&I brand refresh. Find out more about our work with NS&I

NS&I Life of surprises Video Play video

Social Media : Psychology of Surprise: NS&I

NS&I Facebook social media campaign

View case study

Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.

Gas Safe Social campaign Play video

Consumer : Gas Safe

A series of animations for Gas Safe Register that played across YouTube, Facebook and digital signage inside shopping centres

View case study

As NS&I makes the move to embrace digital channels, we are making sure they maintain the reassurance and personal touch their customers know and love.
We refreshed the brand, created a new tone of voice, designed an intuitive website and brought ERNIE up-to-date.

Because ERNIE was always seen through a haze of nostalgia, we wanted to bring him bang up-to-date with a stunning movie explaining the ingenious science behind the prize draw.
For those who don’t know, ERNIE stands for Electronic Random Number Indicator Equipment, and he’s the machine that generates numbers for the Premium Bonds prize draw every month.

A popular myth is that ERNIE is a computer. He’s much more than that. ERNIE isn’t programmed to pick numbers. Instead he generates thermal noise which creates totally random patterns.
ERNIE senses these patterns and translates them into random numbers. It’s what they call ‘true randomness’. Which means the numbers ERNIE generates are as random as they can be.

NS&I Randm Video Play video

Explainer : The science behind ERNIE and random number generation

Explainer : The science behind ERNIE and random number generation

How we can help

Explainer videos can be used to:

  • Explain a business and its products/services
  • Demonstrate a product/service
  • Provide testimonials for a business to build trust with consumers
  • Explain topics/concepts
  • Answer common questions


We develop explainer videos to help businesses explain their products/services or concepts within seconds; engage consumers to increase conversion rates and build your brand and return on investment. Videos are easily adopted across all channels to reach all audiences and are cost-effective and engaging. We have produced explainer videos for BP, National Grid, Wolseley, and Avanade.  

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