abandonclosediscoverdisruptionfacebookgoogle-plus instagram linkedinmap-markerphonepinterestsearchtwittervimeo-squareyoutube email

Explainer Video Production

Short informational videos to boost conversion rates

Got 40 seconds? Play our video showreel

Do you need to clearly and concisely explain your business and your offering to consumers? Do you need to communicate a rebrand to employees across your organisation?

Video as a means of storytelling has become effective in communicating business messages. Visualising a message rather than hearing it, leaves an audience recalling 65% of what they have seen opposed to 10% of what they heard.

Explainer videos have become a popular medium to communicate a brand and its messages to consumers as well as employees.

 

What is an explainer video?

An explainer video is a short informational video, usually an animation, used to explain a business and product/service.

Used to boost conversion rates, explainer videos can be found on the landing page of a website or advertised across a business’s social channels to engage consumers.

Simple and captivating in nature, they are used to attract and appeal to consumers using eye-catching visuals or animation.

Looking to train your employees? Have new corporate values you need to embed within your organisation? Need to communicate new policies across the business? Not just used to attract consumers, explainer videos are also being used to engage and train employees across organisations.   

View case study

Drawn from a wider video production we edited a short, documentary-style film that shed a fascinating light on the human emotion of ‘surprise’. The aim was to bring the Premium Bonds winning experience to life, known as the ‘ERNIE effect, and to raise awareness and consideration of Premium Bonds purchases. Different clips where used in social media throughout the year. This video was just one aspect of an overall NS&I brand refresh. Find out more about our work with NS&I

NS&I Life of surprises Video Play video

Social Media : Psychology of Surprise: NS&I

NS&I Facebook social media campaign

View case study

The Team created a ‘suspense thriller movie theme’ that was a focal point for the successful awareness campaign. Find out more here.

Silent Killer campaign video Play video

Safety Campaign: Silent Killer: Gas Safe Register

A behaviour change campaign movie trailer for Gas Safe with a message that hopefully helps to save lives

View case study

The Team created a series of videos and an intranet design that used plasticine assets to promote a new way of working for a worldwide pharmaceutical company. It was aimed at brand managers across the globe, so needed an engaging, user friendly creative approach. Find out more about our Internal Communications work here.

Pharma Stop Motion Video Play video

Employee Engagement : Pharmaceutical : Stop Motion Animation

Stop motion employee engagement for a global pharmaceutical company

View case study

The Team has further developed Gas Safe Register’s ‘Don’t Cut Corners with Gas’ campaign, making the Register more personally relevant for consumers at every touchpoint and situation.

A new national TV ad is just part of a major integrated campaign that includes national radio, national press and OOH.

The 30-second TV ad tells the story of Jack, who’s obsessed with corners, but never cuts them – especially when it comes to gas safety for him and his family. Jack knows that cutting corners with gas can cost lives and that he can find the expert he needs to work on his boiler on the Gas Safe Register, the official list of qualified gas engineers.

The Team brand and communications agency. Gas Safe Register Don’t Cut Corners with Gas campaign Play video

Campaign: Gas Safe Register – Bringing Gas Safety to Life

The Team has further developed Gas Safe Register’s ‘Don’t Cut Corners with Gas’ campaign, making the Register more personally relevant for consumers at every touchpoint and situation.

How we can help

Explainer videos can be used to:

  • Explain a business and its products/services
  • Demonstrate a product/service
  • Provide testimonials for a business to build trust with consumers
  • Explain topics/concepts
  • Answer common questions


We develop explainer videos to help businesses explain their products/services or concepts within seconds; engage consumers to increase conversion rates and build your brand and return on investment. Videos are easily adopted across all channels to reach all audiences and are cost-effective and engaging. We have produced explainer videos for BP, National Grid, Wolseley, and Avanade.  

Related Blogs

Our other services