abandonclosediscoverdisruptionfacebookgoogle-plus instagram linkedinmap-markerphonepinterestsearchtwittervimeo-squareyoutube email

Explainer Video Production

Short informational videos to boost conversion rates

Got 40 seconds? Play our video showreel

Do you need to clearly and concisely explain your business and your offering to consumers? Do you need to communicate a rebrand to employees across your organisation?

Video as a means of storytelling has become effective in communicating business messages. Visualising a message rather than hearing it, leaves an audience recalling 65% of what they have seen opposed to 10% of what they heard.

Explainer videos have become a popular medium to communicate a brand and its messages to consumers as well as employees.

 

What is an explainer video?

An explainer video is a short informational video, usually an animation, used to explain a business and product/service.

Used to boost conversion rates, explainer videos can be found on the landing page of a website or advertised across a business’s social channels to engage consumers.

Simple and captivating in nature, they are used to attract and appeal to consumers using eye-catching visuals or animation.

Looking to train your employees? Have new corporate values you need to embed within your organisation? Need to communicate new policies across the business? Not just used to attract consumers, explainer videos are also being used to engage and train employees across organisations.   

View case study

In 1999, a group of forward thinking developers and estate agents joined forces on a mission to revolutionise home-hunting. Today, Rightmove empowers the UK’s property decisions by helping people ‘find their happy’. The rebrand brings the brand’s purpose to life, with an emotive human quality.

Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era. A dynamic identity that tells the story of finding a happy home in a seamless fashion across all channels.

rightmove brand spirit video Play video

Branding : Rightmove brand spirit

Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era.

View case study

We helped BP establish new values and behaviours across the business. Using animation we shared employee stories and supported them through environmental branding and promoted BP values in engaging ways. Find out more about the campaign here

BP Values Video Play video

Employee Communications : BP : Organisations Values

A sample of a BP internal communication animation establishing values and behaviours to 80,000 employees worldwide

View case study

Our world is changing. So is the energy system that powers it. Together, we can shape and share the possibilities a demand responsive system has to offer.

As part of a bigger project for National Grid, including designing the website, we where asked to produce an animation that demonstrated what Power Responsive meant. It was used at a conference and sits on their website.

National Grid Power responsive video Play video

Business Communications : National Grid : Power Responsive

As part of a bigger project for National Grid, including designing the website, we were asked to produce an animation

View case study

Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.

Gas Safe Social campaign Play video

Consumer : Gas Safe

A series of animations for Gas Safe Register that played across YouTube, Facebook and digital signage inside shopping centres

View case study

The animations goal was to bring to life a new mark and company values for employees at Genesis using Kinetic typography and 3D animation.

Genesis Housing video Play video

Consumer : Genesis

The Team undertook a whole branding exercise for Genesis Housing Association, part of which was this logo animation

How we can help

Explainer videos can be used to:

  • Explain a business and its products/services
  • Demonstrate a product/service
  • Provide testimonials for a business to build trust with consumers
  • Explain topics/concepts
  • Answer common questions


We develop explainer videos to help businesses explain their products/services or concepts within seconds; engage consumers to increase conversion rates and build your brand and return on investment. Videos are easily adopted across all channels to reach all audiences and are cost-effective and engaging. We have produced explainer videos for BP, National Grid, Wolseley, and Avanade.  

Related Blogs

Our other services