Short informational videos to boost conversion rates
Do you need to clearly and concisely explain your business and your offering to consumers? Do you need to communicate a rebrand to employees across your organisation?
Video as a means of storytelling has become effective in communicating business messages. Visualising a message rather than hearing it, leaves an audience recalling 65% of what they have seen opposed to 10% of what they heard.
Explainer videos have become a popular medium to communicate a brand and its messages to consumers as well as employees.
An explainer video is a short informational video, usually an animation, used to explain a business and product/service.
Used to boost conversion rates, explainer videos can be found on the landing page of a website or advertised across a business’s social channels to engage consumers.
Simple and captivating in nature, they are used to attract and appeal to consumers using eye-catching visuals or animation.
Looking to train your employees? Have new corporate values you need to embed within your organisation? Need to communicate new policies across the business? Not just used to attract consumers, explainer videos are also being used to engage and train employees across organisations.
Gatwick Fire are a world leader in aviation and safety training. After meeting their team it was obvious to us that only an epic video could demonstrate the professionalism and expertise of their firefighting team and training courses. We also designed and developed their website at gatwickfire.com
Play video Drawn from a wider video production we edited a short, documentary-style film that shed a fascinating light on the human emotion of ‘surprise’. The aim was to bring the Premium Bonds winning experience to life, known as the ‘ERNIE effect, and to raise awareness and consideration of Premium Bonds purchases. Different clips where used in social media throughout the year. This video was just one aspect of an overall NS&I brand refresh. Find out more about our work with NS&I
Play video The Team created a ‘suspense thriller movie theme’ that was a focal point for the successful awareness campaign. Find out more here.
Play video One of a series of animations we produced for Ofgem, from explaining the energy network, through to the benefits of switching suppliers. Find out more about our Motion, Brand and campaign work here.
Play video Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.
Play video Part of a Gas Safety campaign for the Gas Safe Register featured across posters and social marketing.
Play video The animations goal was to bring to life a new mark and company values for employees at Genesis using Kinetic typography and 3D animation.
Play video Explainer videos can be used to:
We develop explainer videos to help businesses explain their products/services or concepts within seconds; engage consumers to increase conversion rates and build your brand and return on investment. Videos are easily adopted across all channels to reach all audiences and are cost-effective and engaging. We have produced explainer videos for BP, National Grid, Wolseley, and Avanade.
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Leigh Dowding 
