An explainer video is a short informational video, usually an animation, used to explain a business and product/service.
Used to boost conversion rates, explainer videos can be found on the landing page of a website or advertised across a business’s social channels to engage consumers.
Simple and captivating in nature, they are used to attract and appeal to consumers using eye-catching visuals or animation.
Looking to train your employees? Have new corporate values you need to embed within your organisation? Need to communicate new policies across the business? Not just used to attract consumers, explainer videos are also being used to engage and train employees across organisations.