Our resident video and graphics expert, Leigh Dowding, discusses why video has more cut-through than any other forms of media. (especially paper which is more likely to give you a paper cut). […]
Explainer Video Production
Short informational videos to boost conversion rates
Do you need to clearly and concisely explain your business and your offering to consumers? Do you need to communicate a rebrand to employees across your organisation?
Video as a means of storytelling has become effective in communicating business messages. Visualising a message rather than hearing it, leaves an audience recalling 65% of what they have seen opposed to 10% of what they heard.
Explainer videos have become a popular medium to communicate a brand and its messages to consumers as well as employees.
What is an explainer video?
An explainer video is a short informational video, usually an animation, used to explain a business and product/service.
Used to boost conversion rates, explainer videos can be found on the landing page of a website or advertised across a business’s social channels to engage consumers.
Simple and captivating in nature, they are used to attract and appeal to consumers using eye-catching visuals or animation.
Looking to train your employees? Have new corporate values you need to embed within your organisation? Need to communicate new policies across the business? Not just used to attract consumers, explainer videos are also being used to engage and train employees across organisations.
Branding : Rightmove brand spirit
Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era.
Employee Communications : BP : Organisations Values
A sample of a BP internal communication animation establishing values and behaviours to 80,000 employees worldwide
Safety Training Services : Gatwick Fire
Promoting Gatwick Fire's internationally acclaimed firefighting courses
Social Media : Psychology of Surprise: NS&I
NS&I Facebook social media campaign
Business Communications : National Grid : Power Responsive
As part of a bigger project for National Grid, including designing the website, we were asked to produce an animation
Safety Campaign: Silent Killer: Gas Safe Register
A behaviour change campaign movie trailer for Gas Safe with a message that hopefully helps to save lives
Consumer advice : Energy Suppliers : Ofgem
Consumer advice animation for Ofgem
Employee Engagement : Pharmaceutical : Stop Motion Animation
Stop motion employee engagement for a global pharmaceutical company
How we can help
Explainer videos can be used to:
- Explain a business and its products/services
- Demonstrate a product/service
- Provide testimonials for a business to build trust with consumers
- Explain topics/concepts
- Answer common questions
We develop explainer videos to help businesses explain their products/services or concepts within seconds; engage consumers to increase conversion rates and build your brand and return on investment. Videos are easily adopted across all channels to reach all audiences and are cost-effective and engaging. We have produced explainer videos for BP, National Grid, Wolseley, and Avanade.
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
We look at whether or not your corporate videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]