Developing a Partner Value Proposition for TSB
Attract and retain the best talent through your employer brand
Organisations need to connect with and attract the best people they can to maintain their competitive advantage. We believe an employer brand consolidates the external reputation of your organisation as an employer. Through messaging and marketing, the employer brand establishes the positioning of your organisation to current employees and externally to active and passive candidates. A strong employer brand can help you win the fight for attention among the best candidates.
We’ll work with you and your people to explore and create three elements that you can use to differentiate and improve your organisation:
A promise or expression – this is the message that encapsulates the essence of the experience for employees.
Design principles – these are what shape the employee experience inside the organisation.
The deal statement – this statement expressed as a “give” and a “get” helps your people and interested candidates appreciate what they can contribute to the organisation and the reward they can expect in return.
Together, these elements form the foundation for how the organisation influences the culture and the employee experience.
Our research or discover phase is a tried and tested process that gets to the heart of what the organisation believes, its unique DNA, and the experience it offers for its people.
How we can help
Using our four-step process of discover, define, design and deliver we offer the following to help bring your employer brand to life:
- Advice and counsel
- Qualitative research – interviews and focus groups
- Activity and workshop design and facilitation
- Communications strategy and development
- Intranet and microsite design
- Creative and design
- Video and motion
Some of our work
Are you shifting your employer brand strategy to support a changing business or is something not working for your people? Our blog looks at six steps to follow when you DIY employer […]
Every employer brand must start with customer demand, because it’s by meeting customer demand that employees can be successful. Cliff Ettridge looks at how to design your employer brand for customers in […]