Our resident video and graphics expert, Leigh Dowding, discusses why video has more cut-through than any other forms of media. (especially paper which is more likely to give you a paper cut). […]
Corporate Video Production
Communicate corporate messages internally and externally
Video is used to entertain, educate and engage. In a world where audiences are consumed with content, video is becoming an essential part of any content strategy to successfully cut through the noise and engage audiences.
What is a corporate video?
Corporate videos are all videos produced by an organisation, whether it be for internal or external use.
They can be produced to promote a business and its products/services, train employees or communicate a message throughout an organisation.
Video helps to convey large amounts of information to audiences quickly and in an engaging format to create awareness. We have developed corporate videos for clients including Rightmove, Gas Safe, BP, Photobox, Wolseley and National Grid which have helped to promote brands, communicate internal business changes and train employees.
Branding : Rightmove brand spirit
Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era.
Employee Communications : BP : Organisations Values
A sample of a BP internal communication animation establishing values and behaviours to 80,000 employees worldwide
Business Communications : National Grid : Power Responsive
As part of a bigger project for National Grid, including designing the website, we were asked to produce an animation
Consumer : Gas Safe
A series of animations for Gas Safe Register that played across YouTube, Facebook and digital signage inside shopping centres
Consumer : Genesis
The Team undertook a whole branding exercise for Genesis Housing Association, part of which was this logo animation
How we can help
We specialise in the following corporate videos:
Promotional videos are used as part of a large marketing campaign. They promote a brand and its products/services – encouraging audiences to buy or to know more. Used for advertising purposes, a promotional video is the chance to use creative content to hook your audience and have your brand shine. We have produced promotional videos for Gas Safe, NS&I and G4S.
Internal communication videos are produced to convey information to employees. This could be due to a rebrand, new corporate values or policies, or an office move. We have produced internal communications videos for Photobox, BP, Avanade and British Gas.
Training videos have become a cost-effective way to train employees on induction, technical skills, products and services and health and safety.
Are you considering using corporate video production as part of your next campaign or to communicate information to your employees? Let us create a video, animation or infographic that will delight and drive behavioural change.
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
We look at whether or not your corporate videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]