Transformation at Blind Veterans UK
Brand Strategy and Purpose
Give your brand purpose and bring it to life inside and out
The Team has been in the business of helping brands deliver an impact for over 35 years, from the iconic Comic Relief and Microsoft, to the much praised M&S Plan A and of course the now famous Rightmove. Our ambition has always been to build ethical brands that create value for society: brands with commercial and social impact. We give brands purpose and bring them to life, inside and outside your organisation.
Aligning all parts of your brand makes strong business sense. Adhering all activity to one compelling central idea is what makes great strategy. And, when the external experience of a company aligns with its internal culture, that’s when a brand resonates authentically.
People want to engage with – and work for – brands that have a clear point of view and create value for society. Brands with purpose and an ideal vision have gone mainstream because they have been proven to accelerate growth, combining business objectives with social impact – it’s what customers and employees want.
We specialise in helping organisations establish their brand purpose and embed it at the heart of their brand strategy.
Our new brand will allow the voice of people living with Parkinson’s to be heard much more clearly
Chief Executive, Parkinsons UK
Some of our work
Purpose is not the sole pursuit of profits, but the animating force for achieving them. With many companies putting their purpose at the heart of their business, Cliff Ettridge, Sally Tarbit and […]
The era of Brand Purpose is well documented. As is the business case for it, including boosting your profits and staff morale. But finding your Brand Purpose isn’t always easy, so here […]
Chris Jenkins, European Sustainability Manager at leading B Corps Ella’s Kitchen, chats to The Team about Brand Purpose and why more businesses are defining their purpose beyond their profit. Ella’s Kitchen has defined its […]