Transformation at Blind Veterans UK
Brand Strategy and Purpose
The Team has been in the business of creating brands that deliver impact for over 30 years, from Comic Relief and Fire Kills to M&S Plan A and Rightmove. Our ambition has always been to build brands that create value for society: brands with commercial and social impact. We give brands purpose and bring them to life, inside and out of your organisation.
People want to engage with – and work for – brands that have a clear point of view and that create value for society. Brands with purpose have gone mainstream because they have been proven to accelerate growth, combining business objectives with social impact.
Aligning the dynamics of your brand makes strong business strategy, adhering to a compelling central idea. When the external experience of a company aligns with its internal culture, the brand resonates authenticity.
Brand strategy and purpose
- Brand purpose
- Brand strategy
- Brand story
- Brand health check
- Brand DNA workshops
- Brand architecture
- Visual identity systems
- Campaign identity design
- Naming and straplines
- Tone of voice
- Employee experience
- Customer experience
- Brand and integrated campaigns
- Channel planning
- Corporate partnership ideation
Interactive and Mobile
- Website design
- Digital product and service design
- Content and social
Brands communicate value, so building brands is good for business. We turn brands into valuable business assets through creativity and ideas that embrace digital and offline design to craft the right user experience for your audiences.
Brands are most successful when customers vote with their wallets and their words; when they show support for what you’re doing, by buying or talking about your brand. Our work drives this behaviour.
Our new brand will allow the voice of people living with Parkinson’s to be heard much more clearly
Chief Executive, Parkinsons UK
Some of our work
Comic Relief is under attack for its pitying portrayal of global poverty, whilst other brands in their market have shifted their brand story to offer hope. In this blog, Brand Strategist Dan […]
Most of our interactions with brands are now through digital channels. So, we look at how brand and digital can work more closely together to embrace new opportunities and reach audiences. With […]