Reviving an icon in the housing sector
Brand Strategy Agency
Your brand strategy is the framework that sits behind your marketing to the world
The Team has been in the business of helping brands deliver an impact for over 35 years, from the iconic Comic Relief and Microsoft, to the much praised M&S Plan A and of course the now famous Rightmove. Our ambition has always been to build ethical brands that create value for society: brands with commercial and social impact. We give brands purpose and bring them to life, inside and outside your organisation.
Aligning all parts of your brand makes strong business sense. Adhering all activity to one compelling central idea is what makes great strategy. And, when the external experience of a company aligns with its internal culture, that’s when a brand resonates authentically.
People want to engage with – and work for – brands that have a clear point of view and create value for society. Brands with purpose and an ideal vision have gone mainstream because they have been proven to accelerate growth, combining business objectives with social impact – it’s what customers and employees want.
We specialise in helping organisations establish their brand purpose and embed it at the heart of their brand strategy.
Our new brand will allow the voice of people living with Parkinson’s to be heard much more clearly
Chief Executive, Parkinsons UK
Some of our work
Purpose-led: An organisation that doesn’t just talk about purpose, but embeds meaning into every aspect of work, every day (Deloitte, 2020) In recent years it’s fair to say that ‘Purpose’ has become […]
By Kevin MacKenzie and Seamour Rathore For creative businesses like The Team, brand names, logos, identity, website design and customer experience are our currency. However, elements such as these are not the […]