Building the UK’s ‘Specialist Merchant’ brand for the trade
Stand out from the crowd with an impactful and memorable brand strapline
One of the best ways to make your brand become memorable and stand out from the competition is a short, punchy and impactful brand strapline.
What is a brand strapline?
A brand strapline supports your brand positioning. It is a short, punchy statement that communicates what your brand is about. It is a catchphrase that people will remember.
Your brand strapline uses a few words to position your brand; create a hook for customers to remember you by and differentiates you from your competitors. It is used as a marketing tool for sign-off – your signature.
When a brand strapline is short, punchy and relevant it creates a space in the mind of the consumer.
How we create your brand strapline
When creating straplines for clients we ensure they have meaning and relevance. Developing an impactful and memorable brand strapline isn’t easy, but once you get it right it gets talked about and brings your brand to life – on the inside and the outside.
When creating a strapline, we ensure it:
- Conveys your brand’s values
- Is simple, short, punchy and memorable
- Is action-driven
- Engages your consumer
Consumers care about why you do what you do, and a good strapline helps to forge a connection with consumers. Tying in an action to your strapline is equally important. It tells people what you want them to do. It is essential that your strapline doesn’t focus on your brand but on your consumer. It’s the first chance you get to engage with your consumer.
Let us get it right and create your brand strapline. Short, simple and sweet!