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Defining how your brand looks, feels and speaks to its audience
How does your brand look, feel and speak to its audience? What shapes your brand and sets it apart from your competition? The answer lies in visual and sonic identity: images, font, tone of voice and how your brand moves and sounds.
What is brand identity?
A brand identity is a collection of elements which portray an image of a brand to consumers. It’s how a brand communicates directly with its audience; differentiates itself from its competitors and creates an engaging experience with consumers.
Your brand identity is more than just your logo. It’s a visual representation which makes your brand recognisable to audiences, helps forges emotional connections with consumers, and builds brand trust.
Common elements of a brand identity include:
- A name
- A logo and favicon
- A strapline
- A colour palette
- Tone of voice
- A typeface and font
- Graphic styles – photographic, icons, illustrations
- Music, film and animation style and sound
How we build your brand identity
Before developing a brand identity, it is essential to know who you are as a brand. We work with you to understand your brand; your vision, mission, values; your brand positioning and personality. In most cases we help clients define their positioning and personality to feed into building their brand identity.
We also work with you in our design sprints to get to know the ins and outs of your brand in order to build or rebrand the elements that make your brand what it is. We then bring your brand to life by creating your brand identity. It is essential to build a system for your brand which allows you to meet the demands of different media, while still conveying a consistent identity to your audience.