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Inspiring a movement of disability equality.

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A new brand and visual identity with accessibility at its heart.

In 2017, Scope set out an ambitious new strategy to work towards the UK being a country in which disabled people and their families enjoy equality and fairness.
The Team’s brief was to create a new brand to deliver the new corporate strategy and build better understanding, with a focus on achieving brand clarity.

Read our blog series on accessible design

Throughout this week, we’ll be breaking down the elements that make up a visual identity and seeing how accessibility plays a key role >

By Dan Dufour

Championing accessible design and disability equality

The new Scope visual identity, developed by The Team in collaboration with Scope, uses accessible design to inspire a movement. Our 9-part accessibility blog series discusses designing all the elements of a brand with accessibility in mind to achieve inspirational design for all audiences. Read more >

By Bruno Maag

Typography in the mind

Bruno Maag from international typefaces designers Dalton Maag discusses how understanding your target audience and applying skill, best practice, and sensitivity will ensure that typography contributes to the success of a design. Read more >

The Team creative branding agency. Scope rebrand colour accessible design

By Clare Wilson

Colour me happy

We all see colour slightly differently and our perception is ‘coloured’ by the context in which we view it. Creative Lead Clare Wilson looks at the colour accessibility principles to follow to ensure a brand is accessible to all audiences. Read more >

By Dan Dufour

The importance of words in a rebrand

There is often a lot of focus on the design during a rebrand. But a brand’s choice of words is just as important. We look at tone of voice and how this was an important element in Scope’s accessible rebrand. Read more >

By Kayte Brimacombe

Using photography to capture emotive stories

Photography is widely accessible and a powerful tool to challenge misconceptions and raise awareness. Photographer Kayte Brimacombe discusses how she captures her storytellers’ images to connect with viewers, shift their perceptions and remind them of our shared humanity. Read more >

By Lizzie Morgan

Illustration that connects and reflects society

Illustration is a powerful tool for bringing different kinds of information to life. Scope’s Junior Designer Lizzie talks about the collaborative process of developing an illustration style which brings clarity and personality to Scope’s new brand. Read more >

By David Hibberd

Raising standards with alternative formats

Good design and communication are about engaging as much of your audience as possible. Scope’s Designer David shares some guidance on the alternative formats one should consider and when. Read more >

By Clare Wilson

Top tips on how to achieve easy-to-navigate layouts

Well-organised content laid out in a linear, logical design helps users orientate themselves and navigate through content effectively. We provide tips on how to achieve an accessible design and layout. Read more >

By Hannah Redmond

A truly game-changing brand

Scope’s new brand has been brought to life and rolled out across all areas of the organisation. Scope’s Brand and Creative Manager Hannah Redmond talks about the impact it has had internally and externally and how building accessibility from the start has been key to achieving inspirational design. Read more >

Working with The Team on our brand overhaul has been a huge success for Scope and a pleasure in the process too. Their quick understanding of our unique brand challenges was impressive from the offset. The commitment and talent across all teams (brand strategy, creative, account management) is felt at all stages of a project and delivers results. Thanks to The Team we have a truly game changing brand for our sector.

Danielle WoottonHead of Brand and Marketing, Scope