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13 reasons video has more cut-through than any other media

Our resident video and graphics expert, Leigh Dowding, discusses why video has more cut-through than any other forms of media. (especially paper which is more likely to give you a paper cut).

  1. 83% of the world is perceived with sight, 11% hearing, 3% smell and touch.
    Video engages 97% of these senses. Video is 12 times more likely to be watched than text is to be read (in print or onscreen).

  2. We get the sense of visual elements in less than 1/10 of a second. It can take 60,000 times longer to convey the same message in text. Stack that with 65% of people being visual learners then why wouldn’t you make a video explaining your business, corporate policy or brand values?

  3. People retain 65% of the information from a video 3 days later.

  4. 55% of people online watch a video every day.
    59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video.
    75% of executives watch work-related business videos at least once a week.

  5. People are 27 times more likely to click on an online video advertisement than a standard banner ad. Watch the slow replacement of billboards with digital displays. It’s happening for a reason.

  6. You can record how many views, how far a video was watched and even in what language. Beat that paper.

  7. It comes in many different forms. Phone, TV, computer, games console, wrist watch, cinema and it can range from 2D vector to 3D computer graphics and stop motion video.

  8. Social media posts with videos in them boost views by 48%, and visual content on Facebook specifically increases engagement by 65%.

  9. Brands are creating an identity to engage people through animation and sound like never before. Logos no longer live on a page but move in 3-dimensional space with sound. What will your logo look like in Augmented Reality?

  10. VR, AR, bigger phones, holographic phones, digital advertising.
    Video will make up 82% of all internet traffic in 2021.

  11. On Google your video result is 53 times more likely to be returned after a search than a text page.

  12. You can add subtitles, captions, sign language and audio descriptions.

  13. Just about everybody enjoys shooting a video, or getting involved in watching an animation come alive. This kind of enjoyment often means people enthuse about these communications more often and share them more.

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