Our resident video and graphics expert, Leigh Dowding, discusses why video has more cut-through than any other forms of media. (especially paper which is more likely to give you a paper cut).
Video is more effective at communicating
83% of the world is perceived with sight, 11% hearing, 3% smell and touch.
Video engages 97% of these senses. Video is 12 times more likely to be watched than text is to be read (in print or onscreen).
Video gets the message across faster
We get the sense of visual elements in less than 1/10 of a second. It can take 60,000 times longer to convey the same message in text. Stack that with 65% of people being visual learners then why wouldn’t you make a video explaining your business, corporate policy or brand values?
People remember it for longer
People retain 65% of the information from a video 3 days later.
People like video
55% of people online watch a video every day.
59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video.
75% of executives watch work-related business videos at least once a week.
It makes advertising more effective
People are 27 times more likely to click on an online video advertisement than a standard banner ad. Watch the slow replacement of billboards with digital displays. It’s happening for a reason.
You can record how many views, how far a video was watched and even in what language. Beat that paper.
It’s a richer tapestry than paper
It comes in many different forms. Phone, TV, computer, games console, wrist watch, cinema and it can range from 2D vector to 3D computer graphics and stop motion video.
It prompts more views
Social media posts with videos in them boost views by 48%, and visual content on Facebook specifically increases engagement by 65%.
It can grow your brand
Brands are engaging people with animation and sound like never before. Logos no longer live on a page but move in 3-dimensional space with sound. What will your logo look like in Augmented Reality?
It’s growing in formats and reach
VR, AR, bigger phones, holographic phones, digital advertising.
Video will make up 82% of all internet traffic in 2021.
It ranks higher up on search engines
On Google your video result is 53 times more likely to be returned after a search than a text page.
It can be accessible
You can add subtitles, captions, sign language and audio descriptions.
They are fun to make
Just about everybody enjoys shooting a video, or getting involved in watching an animation come alive. This kind of enjoyment often means people enthuse about these communications more often and share them more.