Crimestoppers choose agency partner to provide powerful new brand proposition; attracting more supporters and galvanising existing stakeholders.
Crimestoppers is a national independent charity that adds value to society with an essential and anonymous service to help reduce crime and keep communities safe.
The charity recognised that in order to attract more support for its work, and increase the quality of anonymous information it receives, it needed to better understand its audience and then create a powerful, purpose-driven brand to inspire trust and loyalty with stakeholders and communities.
After receiving funding arranged by Lord Ashcroft KCMG PC, Crimestoppers Chair and founder, the charity began a search for an agency to help them achieve their goals. Following a competitive three-way pitch in November, The Team have been appointed to define and refresh the Crimestoppers Trust brand.
On appointing The Team, Tania Carrigan, Head of Communications for Crimestoppers said:
“The Crimestoppers brand refresh is one of the most important pieces of work the charity has commissioned in recent years, which is why it was paramount we recruited the right agency to join us on our journey.”
“We felt The Team most closely met our brief and demonstrated a real understanding of what we are looking for in communicating with our target audience. We look forward to working with them over the coming months and hopefully creating a fresh and engaging brand identity for Crimestoppers.”
Dan Dufour, Brand Strategy Director at The Team said:
“We are delighted to work with Crimestoppers to help them define their Brand Purpose and bring it to life, inside and out. It’s a great opportunity to add value to society by refreshing an iconic brand for a new generation and across channels”.
Work with Crimestoppers will begin immediately with the new identity expected to launch spring 2017.
To find out more about Crimestoppers visit their website at Crimestoppers-uk.org