We are very pleased to announce that our work on the British Gas Simply Thank you campaign was awarded a DBA award for Design Effectiveness under the internal communications category.
Thank you. It’s powerful. A simple show of appreciation from a colleague or manager can make people feel great, increasing their workplace motivation, engagement levels – and ultimately increasing performance. And that’s exactly what British Gas wanted to achieve through their employee recognition scheme. In such a competitive and challenging sector, making employees feel valued and recognising their contribution is more important than ever to ensure a competitive edge.
A recognition scheme, Simply Thank You, already existed.
It worked by inviting employees to send examples of where colleagues had, through their behaviour or actions, embodied the key priorities of the organisation. The scheme rewarded winners on several levels from instant voucher hand-outs to monthly awards and ultimately, a quarterly and annual event for the most significant and sustained examples.
But the scheme lacked traction. Nominations often required prompting, participation was erratic and the cost of rewards, especially vouchers, was becoming prohibitive. Urgent action was required – and that’s when we got involved.
We re-launched the new and improved scheme across a range of media with a new website at its heart, allowing employees to make much greater use of social media for peer-to-peer recommendations.
Since launch, the scheme has delivered a dramatic cost saving, whilst creating a platform that has transformed the culture of recognition. Compared to 2011, the average number of instant thank yous has increased by 749%. Monthly award nominations have increased by 170%.
And that’s what the new Simply Thank You scheme is all about. It’s a great example of the power of a simple, genuine and personal ‘thank you’ to colleagues for a job well done.
Both The Team and British Gas have been overjoyed with the results of the campaign. To find out more about our effective campaigns please contact us.