Part 1: The Card
Every year, The Team tasks itself with producing a bespoke client ‘Christmas card’. The planning for this usually gets underway just as we are thinking about carving pumpkins and donning goblin costumes. This year was no exception, with the brief of ‘giving’ going out to the whole agency in October.
The Team choose a charity every year to support and this year’s ‘The Make a Wish Foundation’ universally touched us. The charity grant wishes to children and young people fighting life threating conditions.
After a brainstorm with the creative team around giving and wishes, it was inevitable that we would feature our brilliant location, Borough Market, and on film. Christmas wishes would be the backbone and what better way to amalgamate the two than to ask our friends and neighbours the traders in the market “what is your Christmas wish?”.
Planning and story boarding ensued with a full day’s filming and photography booked on 28th November, the week the market’s decorations went up.
Watching the market wake up at 7am, following it through the day, meeting and chatting with the traders we see every day was a magical experience, filling us with Christmas spirit even before we reached the editing suite. Editing …and more editing took our film from 10 minutes, to 4 to the final cut of 1min 40 seconds.
The result is a brilliant snapshot of Borough Market at Christmas, their wishes and promotion of our fundraising for an amazing charity.
The film was produced by our brilliant internal creative team, with thanks to filming partners Kipper Tie.
Coupled with the card, and to fulfil the ‘giving’ element of our brief, The Team have been undertaking various events and activities to raise funds for Make A Wish ‘12 days of fundraising ‘ throughout December. The results have been fruitful, heart-warming and ‘Team-building’ Stay tuned for Part 2 of the blog for the full lowdown.