The Team will be hosting a panel session and debate asking why brand purpose matters in business today? Then aggregating its findings into a book, printed 48 hours later.
Doing good is no longer restricted to charities. Traditional sectors and brand categories are converging to create value for society. Brands with purpose are going mainstream because they have been proven to accelerate growth; combining business objectives with a positive social impact.
Coinciding with International Day of Charity on 5 September, we will be hosting a panel session to debate to ask the question “How good is your brand purpose?”
Confirmed attendees on the panel so far include Vicky Browning, Director of Charity Comms, The Big Lottery Fund’s Chief of Staff, Danny Homan, Anthony Newman, Director of Brand, Marketing and Communications at Cancer Research UK and Mark Sanderson Founder of Purposeful Productions.
With interviews and thoughts from brand specialists across multiple sectors, insight and opinion from the evening will be captured live within the room to then produce a printed book on the era of brand purpose in just 48 hours.
Seeing contributors on the night as co-authors of the book, The Team is encouraging charities and businesses alike to attend the event, providing their valuable knowledge, experiences and opinion.
The Team’s Brand Strategy Director Dan Dufour who is hosting the event said:
“People want to engage with – and work for – brands that make a positive social impact. The charity sector is suffering a crisis of public trust. While businesses are closing the trust gap by building purpose into their strategies, from Unilever and Patagonia to B Corporation Ella’s Kitchen. TOMS Social Entrepreneurship Fund is encouraging more to do the same globally.
We’re looking forward to encouraging more brands to define their purpose and bring it to life, inside and out, on the night and via a new book on the era of brand purpose.”
Places for the event are limited, to find out more and to register your interest contact firstname.lastname@example.org