Why are so many big brands stabbing me in the back? Names I used to trust are no longer my best buddies. How could they betray me? When we hit the hard […]
The branch manager of my local Marks and Spencer store, back in my childhood hometown of Cheltenham, recently approached me with a request to design and install a wall graphic for backstage […]
A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.
There is an ongoing question about how companies make their corporate values part of the everyday culture of the business and embed them into the company’s DNA. Somehow, amongst all the corporate communications that employees receive every day, the message about values and ethics seems to be getting lost.
There have been a few major logistical decisions made in publishing and design over the last couple of decades – the latest one being whether to publish digitally, in print, or a combination. Any decision appears to boil down to the Betamax/VHS dilemma: make the wrong choice and it will cost you.
There’s this impression that animation is difficult to produce, costly and time-consuming – but provided it’s short, and you’re pithy with what you’re saying, animation can be affordable and very good value for getting complex information to a large audience.
With broadband becoming increasingly high-speed across Britain, streaming video for business communications, especially annual reporting and accounts – full year or interim – is steadily becoming more common.
With consumers now using a wide range of devices to access the web rather than solely a desktop computer, there are now hundreds of different screens sizes that website owners and developers need to consider – this is where Responsive Design can help.
With the constant presence of mobile and digital devices in our lives, a customer’s first experience of your brand can vary from a print advert to a Twitter campaign. This means that branding needs to evolve further than it has before, and be more than just looks.
80% of tablet users in the UK have watched TV while using their device (Nielsen). Many of us multitask on our tablet or smartphone, so how could this dual-screen (double vision) interaction start seeping into the workplace over the next few years?
I find writing about energy efficiency really hard. A lot of people just don’t care about it. They’re going to die and really, the solution isn’t in the lifetime of their generation. Why should they care about saving energy or saving their company’s energy costs? It’s something they just want to stick at the back of the mind. Don’t believe me? Take a look at London at night. Every office light is on.
When planning to expand your marketing activity to foreign markets, the more countries you target, the more complex things become. But that complexity is not equal across all marketing elements or locations. It’s important to know where things stay the same and where they can get more complicated.
We all engage with user-generated content on a daily basis – offline and online. It’s everywhere: from radio phone-ins to book reviews on Amazon; hotel recommendations on TripAdvisor to vox-pops in news reports; from customer reviews to magazine letters pages.
In the last of our joint series of four blogs on building and protecting your brand for social media, Scott McLean, managing director of our sister agency, Speed Communications, offers 10 top tips for protecting and enhancing your brand online.
To help those about to embark on adopting a social intranet, we’ve outlined six key principles that we believe are essential for success on a new social adventure. They’ve worked for us and we now have a thriving internal community that has transformed the way we work.
“Internal communication is quite saturated. It’s noise. I get so many emails a day. People are bombarding me”.
We hear sentiments like these on a regular basis, and more often than not, these views are coming from office workers. It seems that if you sit at a desk you take communications for granted. You’re surrounded by information: posters up on the walls; you’re constantly getting emails; everyone seems to talk within the office.
This is my second blog from the Information Standard event, held in partnership with Patient Information Forum, and the third of four from the session that I presented with Scott McLean, MD at Speed Communications.
Some people may see a project life-line to be split into three phases: Discover, Design, Develop and then launch. But launch is not where it ends, the next project is then moved into the fourth phase: Tweaking and Perfecting. Tweaking and Perfecting is a phase that has no end and consists of tailoring a project to gain the most out of your valued customers.
At the Information Standard event on Wednesday, Scott McClean from our sister agency Speed joined Peter Mills, to talk about how to build and protect your brand using social media. This is the second blog post following that talk and looks at how brands are using social media. The first, by Peter, discusses the issue of brands and branding and how social media can play a part in building a brand today.
Last Wednesday saw the second event organised by The Information Standard, in partnership with Patient Information Forum at the Wellcome conference centre on the Euston Road.
I had the chance to do a double-hander with super social-media whizz, Scott McLean, managing director of our sister PR and social media agency, Speed Communications. The subject: How to build and project your brand using social media. This is the first of our four blogs, two by me and two by Scott.
Gamification – horrible term. Where do they think these words up? So, what is it? Is it a GenY focused motivational tool or is it reinventing the way employees of all ages learn and retain info? Looking at the name alone you could be forgiven for thinking it is some form of GenY psychobabble, but put this to one side.
The debate will continue, not helped by a typical zeal for hyperbole – “Integrating game dynamics into your site, service, community content or campaign, in order to drive participation” is how gamification.org describe this new movement. However I think we are overthinking the obvious.
4G (or 4G LTE) is coming sooner than expected from Everything Everywhere the UK. So the question for your business is… how are you preparing to engage your employees with mobile content, streaming video and animation, richer content, apps, mobile extranets, responsive websites, cloud access and helping your remote and mobile workers keep connected and more productive?
I recently had the good fortune to shoot a short film with Kippertie for one of our clients on the high-end Epic camera from Red. Our brief was to create a video to be shown to employees on a large cinema screen in Leicester Square – a great opportunity. The Epic is a relatively new digital cinematography camera, capable of shooting with a quality high enough for digital projection in cinemas.
The real advantage to me was in the edit. Because the Epic recorded at twice the resolution required for the final video, I had a much higher degree of flexibility than I would have had with footage from the usual high-definition camera. Where once the pressures of a one-day shoot could mean compromise in composition and effects, footage shot on the Epic allowed me to crop, reposition, and crash-zoom subjects during the edit, with no loss of quality.
I have been interested, as many have, since the publishing of the eponymous publication Nudge, in behavioural economics. Yet I have also realised that I had been interested much longer than I knew what it was called. So, thank you, professors Thaler and Sunstein for enlightening me.
Behavioural economics is about getting people to change what they do. We mostly hear about the well-trumpeted social examples of new ways to get us to pay our taxes on time, ways to cut down the alcohol we consume and to recycle more.
Marks and Spencer is the first major UK retailer to meet sustainability targets and to go carbon neutral. To inject a bit of fun and colour into the subject we created a cartoon hero called Captain Energy, who helped to deliver practical advice and tips, making it both easy and fun to save energy. He’s recently had a little press coverage for his efforts!
I tried on my first dress when Cisco showed us their StyleMe virtual mirror at prototype stage. The StyleMe experience had been conceptualised by Cisco and implemented by developers.
I’ve recently been getting up to speed with new developments in technologies that could help to enhance, but are not exclusive to, our employee comms. offer.
These technologies are tricky to sum up in one catch-all phrase or category. But they all involve communication-based technological innovations which may well become part of the fabric of our lives in the near future. And which we would do well to be aware of in order to respond more creatively to briefs, or to proactively offer as solutions to clients.