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Rebranding – What to do about the logo?
Rebranding – What to do about the logo?
janenkelmann Jan Enkelmann

Rebranding – What to do about the logo?

A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.

Internal communications and the big energy challenge
Internal communications and the big energy challenge
mathildathompson

Internal communications and the big energy challenge

I find writing about energy efficiency really hard. A lot of people just don’t care about it. They’re going to die and really, the solution isn’t in the lifetime of their generation. Why should they care about saving energy or saving their company’s energy costs? It’s something they just want to stick at the back of the mind. Don’t believe me? Take a look at London at night. Every office light is on.

Remote employee engagement and targeted communication
Remote employee engagement and targeted communication
anthonycoombes Anthony Coombes

Remote employee engagement and targeted communication

“Internal communication is quite saturated. It’s noise. I get so many emails a day. People are bombarding me”.

We hear sentiments like these on a regular basis, and more often than not, these views are coming from office workers. It seems that if you sit at a desk you take communications for granted. You’re surrounded by information: posters up on the walls; you’re constantly getting emails; everyone seems to talk within the office.

Using Google Analytics to Make The Most Of Your Digital Projects
Using Google Analytics to Make The Most Of Your Digital Projects
maxrichardson

Using Google Analytics to Make The Most Of Your Digital Projects

Some people may see a project life-line to be split into three phases: Discover, Design, Develop and then launch. But launch is not where it ends, the next project is then moved into the fourth phase: Tweaking and Perfecting. Tweaking and Perfecting is a phase that has no end and consists of tailoring a project to gain the most out of your valued customers.

Creating a brand ready for social media – part 2
Creating a brand ready for social media – part 2
theteam The Team

Creating a brand ready for social media – part 2

At the Information Standard event on Wednesday, Scott McClean from our sister agency Speed joined Peter Mills, to talk about how to build and protect your brand using social media. This is the second blog post following that talk and looks at how brands are using social media. The first, by Peter, discusses the issue of brands and branding and how social media can play a part in building a brand today.

Creating a brand ready for social media
Creating a brand ready for social media
petermills

Creating a brand ready for social media

Last Wednesday saw the second event organised by The Information Standard, in partnership with Patient Information Forum at the Wellcome conference centre on the Euston Road.

I had the chance to do a double-hander with super social-media whizz, Scott McLean, managing director of our sister PR and social media agency, Speed Communications. The subject: How to build and project your brand using social media. This is the first of our four blogs, two by me and two by Scott.

The gamification of the workplace
The gamification of the workplace
jessicahardy Jess Hardy

The gamification of the workplace

Gamification – horrible term. Where do they think these words up? So, what is it? Is it a GenY focused motivational tool or is it reinventing the way employees of all ages learn and retain info? Looking at the name alone you could be forgiven for thinking it is some form of GenY psychobabble, but put this to one side.

The debate will continue, not helped by a typical zeal for hyperbole – “Integrating game dynamics into your site, service, community content or campaign, in order to drive participation” is how gamification.org describe this new movement. However I think we are overthinking the obvious.

Does digital cinematography spell the demise of still photography?
Does digital cinematography spell the demise of still photography?
Matt Lumby

Does digital cinematography spell the demise of still photography?

I recently had the good fortune to shoot a short film with Kippertie for one of our clients on the high-end Epic camera from Red. Our brief was to create a video to be shown to employees on a large cinema screen in Leicester Square – a great opportunity. The Epic is a relatively new digital cinematography camera, capable of shooting with a quality high enough for digital projection in cinemas.

The real advantage to me was in the edit. Because the Epic recorded at twice the resolution required for the final video, I had a much higher degree of flexibility than I would have had with footage from the usual high-definition camera. Where once the pressures of a one-day shoot could mean compromise in composition and effects, footage shot on the Epic allowed me to crop, reposition, and crash-zoom subjects during the edit, with no loss of quality.

Herding trolleys
Herding trolleys
petermills

Herding trolleys

I have been interested, as many have, since the publishing of the eponymous publication Nudge, in behavioural economics. Yet I have also realised that I had been interested much longer than I knew what it was called. So, thank you, professors Thaler and Sunstein for enlightening me.

Behavioural economics is about getting people to change what they do. We mostly hear about the well-trumpeted social examples of new ways to get us to pay our taxes on time, ways to cut down the alcohol we consume and to recycle more.

Changing employee behaviour with Marks & Spencer using superhero powers
Changing employee behaviour with Marks & Spencer using superhero powers
cliffettridge Cliff Ettridge

Changing employee behaviour with Marks & Spencer using superhero powers

Marks and Spencer is the first major UK retailer to meet sustainability targets and to go carbon neutral. To inject a bit of fun and colour into the subject we created a cartoon hero called Captain Energy, who helped to deliver practical advice and tips, making it both easy and fun to save energy. He’s recently had a little press coverage for his efforts!

The cutting edge needs an angle
The cutting edge needs an angle
Matt Lumby

The cutting edge needs an angle

I’ve recently been getting up to speed with new developments in technologies that could help to enhance, but are not exclusive to, our employee comms. offer.

These technologies are tricky to sum up in one catch-all phrase or category. But they all involve communication-based technological innovations which may well become part of the fabric of our lives in the near future. And which we would do well to be aware of in order to respond more creatively to briefs, or to proactively offer as solutions to clients.