Some people may see a project life-line to be split into three phases: Discover, Design, Develop and then launch. But launch is not where it ends, the next project is then moved into the fourth phase: Tweaking and Perfecting. Tweaking and Perfecting is a phase that has no end and consists of tailoring a project to gain the most out of your valued customers.
At the Information Standard event on Wednesday, Scott McClean from our sister agency Speed joined Peter Mills, to talk about how to build and protect your brand using social media. This is the second blog post following that talk and looks at how brands are using social media. The first, by Peter, discusses the issue of brands and branding and how social media can play a part in building a brand today.
Last Wednesday saw the second event organised by The Information Standard, in partnership with Patient Information Forum at the Wellcome conference centre on the Euston Road.
I had the chance to do a double-hander with super social-media whizz, Scott McLean, managing director of our sister PR and social media agency, Speed Communications. The subject: How to build and project your brand using social media. This is the first of our four blogs, two by me and two by Scott.
Gamification – horrible term. Where do they think these words up? So, what is it? Is it a GenY focused motivational tool or is it reinventing the way employees of all ages learn and retain info? Looking at the name alone you could be forgiven for thinking it is some form of GenY psychobabble, but put this to one side.
The debate will continue, not helped by a typical zeal for hyperbole – “Integrating game dynamics into your site, service, community content or campaign, in order to drive participation” is how gamification.org describe this new movement. However I think we are overthinking the obvious.
4G (or 4G LTE) is coming sooner than expected from Everything Everywhere the UK. So the question for your business is… how are you preparing to engage your employees with mobile content, streaming video and animation, richer content, apps, mobile extranets, responsive websites, cloud access and helping your remote and mobile workers keep connected and more productive?
I recently had the good fortune to shoot a short film with Kippertie for one of our clients on the high-end Epic camera from Red. Our brief was to create a video to be shown to employees on a large cinema screen in Leicester Square – a great opportunity. The Epic is a relatively new digital cinematography camera, capable of shooting with a quality high enough for digital projection in cinemas.
The real advantage to me was in the edit. Because the Epic recorded at twice the resolution required for the final video, I had a much higher degree of flexibility than I would have had with footage from the usual high-definition camera. Where once the pressures of a one-day shoot could mean compromise in composition and effects, footage shot on the Epic allowed me to crop, reposition, and crash-zoom subjects during the edit, with no loss of quality.
I’ve recently been getting up to speed with new developments in technologies that could help to enhance, but are not exclusive to, our employee comms. offer.
These technologies are tricky to sum up in one catch-all phrase or category. But they all involve communication-based technological innovations which may well become part of the fabric of our lives in the near future. And which we would do well to be aware of in order to respond more creatively to briefs, or to proactively offer as solutions to clients.