Can you brand the unbrandable?

With Boris Johnson taking power at Number 10, we have seen one of the most divisive of politicians rise to power. Many of his ideas will not be to everyone’s liking. David […]

When you’re planning communications for your employees, how do you segment your audiences?

High-performing teams are best constructed from a balance of personality types. And, if you want to know how to communicate with your people, then it is good to know more about how […]

Prospect pipeline generation : You can teach an old dog new tricks:

I’ve worked in creative businesses for some time now. 28 years to be precise. I’ve seen people and trends come and go, digital come of age and more bottom lines than you […]

Virtual reality at the Shard : Weeeeeeeeeeeeeeeeeee

Jon and I visited The Shard in London, took the lift to the top and tried out a VR experience – The Slide. Sit down on a slide which carries you outside […]

What is “Purpose in Practice”?

Subscribe to Purpose in Practice Over and over again we are hearing the third sector, while making valiant effort and extraordinary strides in solving issues such as poverty, gender equality and environmental […]

Four controversial concepts affecting employee engagement

“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]

17 top tips for a more effective annual report

Are you up to date with how corporate reporting has changed – and how it can impact on your annual report?. How do you balance statutory requirements with marketing demands of an annual report? How can your annual report fulfil its real potential?

Responsible Business Summit, Day 2

Download free e-book ‘How Good Is Your Brand Purpose?’ We live in volatile times, economically, politically and socially. But there’s one thing I am certain of. More and more businesses are “doing […]

How to activate Brand Purpose

Download free e-book ‘How Good Is Your Brand Purpose?’ Brands with Purpose have become a phenomenon in the 21st century, following the good pathways set by the likes of Unilever, Boots and […]

Promoting purposeful business models in the private sector, pt. 1

The UN’s Sustainable Development Goals (SDGs) are aimed at making sustainable business the operational normal. Outlined and in effect as of 2016, the 17 goals address poverty, the environment and economic prosperity. In order […]

The Team win place on Crown Commercial Service Digital Marketplace

The Team have won the opportunity to provide digital services on the Crown Commercial Service Digital Marketplace framework.  The Crown Commercial Service (CCS) brings together policy, advice and direct buying; providing commercial […]

7 practical tips we learnt running a Virtual Reality workshop for our clients

We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]

16 tips for producing effective video animations for your business and avoiding common pitfalls

We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.

Is your brand fit for purpose?

Achieving clarity is one of the biggest challenges of branding. “The logo doesn’t work for social” say Digital. “My initiative needs its own colour” say Products or Services. “But we need our […]

The Team: Top 20 in the Design Week Top 100 & Top 5 for Branding

Design Week’s Top 100 is seen as the benchmark of independent UK design businesses providing a detailed and holistic analysis of the financial state of the design industry. The Team are proud […]

Can corporate brands prove their purpose?

The calamity caused by the financial crisis left a distrust of big corporate brands in its wake. As a result the most elusive things for global brands to amass are trust and […]

What makes Client Services work for clients?

Client Services. Our name does us no favours. Who wants to be ‘serviced’? It sounds like an added benefit or something that’s just nice to have, rather than an essential component of a […]

5 weeks to go: Olympic Sponsors & Zika

With less than two months until the Olympic Games, health organizations, ethicists, politicians, and athletes are weighing the risks of Zika. In recent months, public examination of the virus has garnered much […]

VR (virtual reality) business communication is something you should understand

Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.

Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.

UK EU campaigners, choose your words wisely

We are about to embark on a referendum that will decide whether the UK stays in the EU or leaves. No doubt about it. But, what is the question we will face? Will it be “Yes, we should stay in the EU?” Or “No, we should not leave the EU?”
Same outcome. Different words.

Encouraging behaviour change

How do you get every employer in the country to do things differently? It’s a massive exercise in both communications and behaviour change. Here at The Team we use techniques developed by P.J. Fogg to help us, which focuses on three design factors that are important to persuade behaviour change:

Rebranding – What to do about the logo?

A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.

Embedding corporate values – for life, not just the annual report

There is an ongoing question about how companies make their corporate values part of the everyday culture of the business and embed them into the company’s DNA. Somehow, amongst all the corporate communications that employees receive every day, the message about values and ethics seems to be getting lost.

Digital publishing, apps and responsive content – is it worth the cost?

There have been a few major logistical decisions made in publishing and design over the last couple of decades – the latest one being whether to publish digitally, in print, or a combination. Any decision appears to boil down to the Betamax/VHS dilemma: make the wrong choice and it will cost you.

Using animation for business – communicating complicated information simply

There’s this impression that animation is difficult to produce, costly and time-consuming – but provided it’s short, and you’re pithy with what you’re saying, animation can be affordable and very good value for getting complex information to a large audience.

9 best practice tips for using video in annual reports

With broadband becoming increasingly high-speed across Britain, streaming video for business communications, especially annual reporting and accounts – full year or interim – is steadily becoming more common.

Responsive design – Developing a website for multiple screen sizes

With consumers now using a wide range of devices to access the web rather than solely a desktop computer, there are now hundreds of different screens sizes that website owners and developers need to consider – this is where Responsive Design can help.

Digital branding – more than just window dressing

With the constant presence of mobile and digital devices in our lives, a customer’s first experience of your brand can vary from a print advert to a Twitter campaign. This means that branding needs to evolve further than it has before, and be more than just looks.

Employee communications double vision – Multi-screen

80% of tablet users in the UK have watched TV while using their device (Nielsen). Many of us multitask on our tablet or smartphone, so how could this dual-screen (double vision) interaction start seeping into the workplace over the next few years?

Branding and marketing in foreign markets

When planning to expand your marketing activity to foreign markets, the more countries you target, the more complex things become. But that complexity is not equal across all marketing elements or locations. It’s important to know where things stay the same and where they can get more complicated.