When National Savings and Investments (NS&I) asked The Team to help with their office rebrand, it was a once in a decade opportunity to truly bring to life their ambitions and brand […]
The Team joined forces with RBS and LOM Architects in August 2018 to transform Level 3 at 250 Bishopsgate into an innovative and dynamic co-working space. Find out how we designed their […]
Open Banking is here. With your permission, businesses other than your bank can now access your financial data to provide relevant offers and services. But what does this mean for brands in […]
Businesses are making additions to their overall strategy by defining their brand purpose and are witnessing the returns this has had on the bottom line, customer loyalty and employee engagement. What we’re […]
We are time poor and our attention span hoovers (not-so-shockingly) around 8 seconds- the same as a goldfish. Social media has become our endless news-source, personal messaging tool and marketing megaphone […]
High-performing teams are best constructed from a balance of personality types. And, if you want to know how to communicate with your people, then it is good to know more about how […]
I’ve worked in creative businesses for some time now. 28 years to be precise. I’ve seen people and trends come and go, digital come of age and more bottom lines than you […]
Jon and I visited The Shard in London, took the lift to the top and tried out a VR experience – The Slide. Sit down on a slide which carries you outside […]
Everyone is jumping on the bandwagon! ‘We need to work out our brand purpose’ they cry. But often they fall short and instead of looking at their true purpose in society and […]
Subscribe to Purpose in Practice Over and over again we are hearing the third sector, while making valiant effort and extraordinary strides in solving issues such as poverty, gender equality and environmental […]
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
I was pleased to see that our Top Tips for better corporate communications post has seen a very healthy number of hits. Proof of the appetite for effective corporate communications. It’s also […]
Are you up to date with how corporate reporting has changed – and how it can impact on your annual report?. How do you balance statutory requirements with marketing demands of an annual report? How can your annual report fulfil its real potential?
Download free e-book ‘How Good Is Your Brand Purpose?’ Brands with Purpose have become a phenomenon in the 21st century, following the good pathways set by the likes of Unilever, Boots and […]
The UN’s Sustainable Development Goals (SDGs) are aimed at making sustainable business the operational normal. Outlined and in effect as of 2016, the 17 goals address poverty, the environment and economic prosperity. In order […]
The inter generational marketing gap is widening. That’s a statement we hear all the time, and, on the surface, it would appear to be self-evident. Boomers are still working and spending, while […]
The business case for defining and activating your social purpose (why you exist and the value you create for society) has been mounting, with media mentions of “purpose-driven” increasing eight-fold last year. […]
We live in uncertain times which can make us untrusting of brands, whether political, corporate or charitable. The 2017 Edelman Trust Barometer reveals the largest-ever drop is trust across sectors. Of the […]
We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
Your brand is your book. Every touch-point is the cover. Everyone who picks up your book is judging it based on the cover alone until such time that the cover convinces them […]
The writing was on the wall. Long before Brexit and ‘Brexit-Plus’ there were warnings of a winter of mass-discontent. In January the World Economic Forum reported how the fourth industrial revolution would […]
Friday night saw The Team donning their best outfits and joining client RBS at the annual Institute of Internal Communications Awards. The cream of the UK’s internal communication profession gathered at Shakespeare’s […]
Achieving clarity is one of the biggest challenges of branding. “The logo doesn’t work for social” say Digital. “My initiative needs its own colour” say Products or Services. “But we need our […]
The Team will be hosting a panel session and debate asking why brand purpose matters in business today? Then aggregating its findings into a book, printed 48 hours later. Doing good is […]
Design Week’s Top 100 is seen as the benchmark of independent UK design businesses providing a detailed and holistic analysis of the financial state of the design industry. The Team are proud […]
Client Services. Our name does us no favours. Who wants to be ‘serviced’? It sounds like an added benefit or something that’s just nice to have, rather than an essential component of a […]
There is no doubt that the third sector is currently suffering a crisis of trust with the Charity Commission reporting that public trust has fallen to a ten-year low. At the same […]
Move over Millennials, Generation Z now has purchasing power and is entering the workforce – with purpose. We love labels; they make it so much easier to target, classify and tuck away […]
Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.
Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.