We are very pleased to announce that our work on the British Gas Simply Thankyou campaign was awarded last night for Design Effectiveness.
We all engage with user-generated content on a daily basis – offline and online. It’s everywhere: from radio phone-ins to book reviews on Amazon; hotel recommendations on TripAdvisor to vox-pops in news reports; from customer reviews to magazine letters pages.
In the last of our joint series of four blogs on building and protecting your brand for social media, Scott McLean, managing director of our sister agency, Speed Communications, offers 10 top tips for protecting and enhancing your brand online.
To help those about to embark on adopting a social intranet, we’ve outlined six key principles that we believe are essential for success on a new social adventure. They’ve worked for us and we now have a thriving internal community that has transformed the way we work.
“Internal communication is quite saturated. It’s noise. I get so many emails a day. People are bombarding me”.
We hear sentiments like these on a regular basis, and more often than not, these views are coming from office workers. It seems that if you sit at a desk you take communications for granted. You’re surrounded by information: posters up on the walls; you’re constantly getting emails; everyone seems to talk within the office.
This is my second blog from the Information Standard event, held in partnership with Patient Information Forum, and the third of four from the session that I presented with Scott McLean, MD at Speed Communications.
Some people may see a project life-line to be split into three phases: Discover, Design, Develop and then launch. But launch is not where it ends, the next project is then moved into the fourth phase: Tweaking and Perfecting. Tweaking and Perfecting is a phase that has no end and consists of tailoring a project to gain the most out of your valued customers.
At the Information Standard event on Wednesday, Scott McClean from our sister agency Speed joined Peter Mills, to talk about how to build and protect your brand using social media. This is the second blog post following that talk and looks at how brands are using social media. The first, by Peter, discusses the issue of brands and branding and how social media can play a part in building a brand today.
Last Wednesday saw the second event organised by The Information Standard, in partnership with Patient Information Forum at the Wellcome conference centre on the Euston Road.
I had the chance to do a double-hander with super social-media whizz, Scott McLean, managing director of our sister PR and social media agency, Speed Communications. The subject: How to build and project your brand using social media. This is the first of our four blogs, two by me and two by Scott.
Gamification – horrible term. Where do they think these words up? So, what is it? Is it a GenY focused motivational tool or is it reinventing the way employees of all ages learn and retain info? Looking at the name alone you could be forgiven for thinking it is some form of GenY psychobabble, but put this to one side.
The debate will continue, not helped by a typical zeal for hyperbole – “Integrating game dynamics into your site, service, community content or campaign, in order to drive participation” is how gamification.org describe this new movement. However I think we are overthinking the obvious.
4G (or 4G LTE) is coming sooner than expected from Everything Everywhere the UK. So the question for your business is… how are you preparing to engage your employees with mobile content, streaming video and animation, richer content, apps, mobile extranets, responsive websites, cloud access and helping your remote and mobile workers keep connected and more productive?
I recently had the good fortune to shoot a short film with Kippertie for one of our clients on the high-end Epic camera from Red. Our brief was to create a video to be shown to employees on a large cinema screen in Leicester Square – a great opportunity. The Epic is a relatively new digital cinematography camera, capable of shooting with a quality high enough for digital projection in cinemas.
The real advantage to me was in the edit. Because the Epic recorded at twice the resolution required for the final video, I had a much higher degree of flexibility than I would have had with footage from the usual high-definition camera. Where once the pressures of a one-day shoot could mean compromise in composition and effects, footage shot on the Epic allowed me to crop, reposition, and crash-zoom subjects during the edit, with no loss of quality.
I’ve recently been getting up to speed with new developments in technologies that could help to enhance, but are not exclusive to, our employee comms. offer.
These technologies are tricky to sum up in one catch-all phrase or category. But they all involve communication-based technological innovations which may well become part of the fabric of our lives in the near future. And which we would do well to be aware of in order to respond more creatively to briefs, or to proactively offer as solutions to clients.
The Team’s hard work on Gas Safety Week 2011 has paid off. Gas Safety Week, a week-long event that encourages consumers to take positive steps to make sure they heed gas safety advice before winter sets in. Gas Safe 2011 has been shortlisted for the H&V News Safety Initiative of the Year Award – essentially the industry’s Oscars! H&V News is the leading magazine for the heating, ventilation and air conditioning industry with a highly specialised audience. To win this award, the initiative must have had a significant contribution to health and/or safety in 2011. And the signs look good – Gas Safety Week 2011 was an intensive one week gas safety campaign that touched 80 million people through national and regional broadcasters. The Team are hard at work with Gas Safe Register planning repeat activity in 2012.