We have further developed our Gas Safe Register ‘Don’t Cut Corners with Gas’ campaign, making the Register more relevant, valuable and memorable by dramatising and humanising the consequences of cutting corners with […]
High-performing teams are best constructed from a balance of personality types. And, if you want to know how to communicate with your people, then it is good to know more about how […]
I’ve worked in creative businesses for some time now. 28 years to be precise. I’ve seen people and trends come and go, digital come of age and more bottom lines than you […]
Jon and I visited The Shard in London, took the lift to the top and tried out a VR experience – The Slide. Sit down on a slide which carries you outside […]
Everyone is jumping on the bandwagon! ‘We need to work out our brand purpose‘ they cry. But often they fall short and instead of looking at their true purpose in society and […]
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
I was pleased to see that our Top Tips for better corporate communications post has seen a very healthy number of hits. Proof of the appetite for effective corporate communications. It’s also […]
Are you up to date with how corporate reporting has changed – and how it can impact on your annual report?. How do you balance statutory requirements with marketing demands of an annual report? How can your annual report fulfil its real potential?
The business case for defining and activating your social purpose (why you exist and the value you create for society) has been mounting, with media mentions of “purpose-driven” increasing eight-fold last year. […]
We live in uncertain times which can make us untrusting of brands, whether political, corporate or charitable. The 2017 Edelman Trust Barometer reveals the largest-ever drop is trust across sectors. Of the […]
We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
The writing was on the wall. Long before Brexit and ‘Brexit-Plus’ there were warnings of a winter of mass-discontent. In January the World Economic Forum reported how the fourth industrial revolution would […]
Achieving clarity is one of the biggest challenges of branding. “The logo doesn’t work for social” say Digital. “My initiative needs its own colour” say Products or Services. “But we need our […]
The Team will be hosting a panel session and debate asking why brand purpose matters in business today? Then aggregating its findings into a book, printed 48 hours later. Doing good is […]
Design Week’s Top 100 is seen as the benchmark of independent UK design businesses providing a detailed and holistic analysis of the financial state of the design industry. The Team are proud […]
Client Services. Our name does us no favours. Who wants to be ‘serviced’? It sounds like an added benefit or something that’s just nice to have, rather than an essential component of a […]
There is no doubt that the third sector is currently suffering a crisis of trust with the Charity Commission reporting that public trust has fallen to a ten-year low. At the same […]
Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.
Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.
Why are so many big brands stabbing me in the back? Names I used to trust are no longer my best buddies. How could they betray me? When we hit the hard […]
The Team wins top prize in the video category at the annual IVCA Clarion Awards, held in London on 20th September.
The Team with long term client, Gas Safe Register, has won Gold in the video category at this year’s IVCA Clarion Awards, now recognised as one of the UK’s most prestigious CSR and Humanitarian Communication Awards.
A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.
There is an ongoing question about how companies make their corporate values part of the everyday culture of the business and embed them into the company’s DNA. Somehow, amongst all the corporate communications that employees receive every day, the message about values and ethics seems to be getting lost.
There have been a few major logistical decisions made in publishing and design over the last couple of decades – the latest one being whether to publish digitally, in print, or a combination. Any decision appears to boil down to the Betamax/VHS dilemma: make the wrong choice and it will cost you.
There’s this impression that animation is difficult to produce, costly and time-consuming – but provided it’s short, and you’re pithy with what you’re saying, animation can be affordable and very good value for getting complex information to a large audience.
With broadband becoming increasingly high-speed across Britain, streaming video for business communications, especially annual reporting and accounts – full year or interim – is steadily becoming more common.
With consumers now using a wide range of devices to access the web rather than solely a desktop computer, there are now hundreds of different screens sizes that website owners and developers need to consider – this is where Responsive Design can help.
With the constant presence of mobile and digital devices in our lives, a customer’s first experience of your brand can vary from a print advert to a Twitter campaign. This means that branding needs to evolve further than it has before, and be more than just looks.
80% of tablet users in the UK have watched TV while using their device (Nielsen). Many of us multitask on our tablet or smartphone, so how could this dual-screen (double vision) interaction start seeping into the workplace over the next few years?
When planning to expand your marketing activity to foreign markets, the more countries you target, the more complex things become. But that complexity is not equal across all marketing elements or locations. It’s important to know where things stay the same and where they can get more complicated.