Dan Dufour Why charity brands now need brand purpose
As we’ve entered the era of brand purpose, businesses, not charities, are seen as being the best placed to deliver social value. Our blog looks at what charity brands can do in […]
The rise of the ‘graphic device’
In its series ‘What will 2018 look like’, Design Week predicted that more brands will strengthen their existing identities this year, rather than throwing them away and starting again. I agree and […]
Kardo Ayoub Embed Design Thinking at the heart of your digital strategy
Design Thinking is a concept pioneered in the 60s, which has gained popularity over the last few years. It is a process that can be effective in helping organisations understand their customer’s […]
Ashley Gladwell Emotional vs rational branding in the housing market
It’s been a year since The Team created a new visual identity for Rightmove, one of the UK’s top ten busiest websites. To convey Rightmove’s customer proposition ‘find your happy’, The Team […]
Nikos Karakatsianis VR has an image problem
As a Digital Designer, and a self-proclaimed nerd, VR is something that I’m very excited by. It’s not often that something brand new comes along and provides you with a fresh challenge […]
Liz Bryant When you’re planning communications for your employees, how do you segment your audiences?
High-performing teams are best constructed from a balance of personality types. And, if you want to know how to communicate with your people, then it is good to know more about how […]
Sally Tarbit Prospect pipeline generation : You can teach an old dog new tricks:
I’ve worked in creative businesses for some time now. 28 years to be precise. I’ve seen people and trends come and go, digital come of age and more bottom lines than you […]
Leigh Dowding Virtual reality at the Shard : Weeeeeeeeeeeeeeeeeee
Jon and I visited The Shard in London, took the lift to the top and tried out a VR experience – The Slide. Sit down on a slide which carries you outside […]
Cliff Ettridge Brand purpose is still just out of reach
Everyone is jumping on the bandwagon! ‘We need to work out our brand purpose‘ they cry. But often they fall short and instead of looking at their true purpose in society and […]
Sarah Martzloff What is “Purpose in Practice”?
Subscribe to Purpose in Practice Over and over again we are hearing the third sector, while making valiant effort and extraordinary strides in solving issues such as poverty, gender equality and environmental […]
Four controversial concepts affecting employee engagement
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
Peter McCreary The important role your report and accounts plays in your brand strategy
I was pleased to see that our Top Tips for better corporate communications post has seen a very healthy number of hits. Proof of the appetite for effective corporate communications. It’s also […]
17 top tips for a more effective annual report
Are you up to date with how corporate reporting has changed – and how it can impact on your annual report?. How do you balance statutory requirements with marketing demands of an annual report? How can your annual report fulfil its real potential?
Designing Freedom in California
Consider California a design mecca? The Golden State is most commonly known for its mid-century modernism, Apple products, and Silicon Valley founded and funded apps. The designers and the ideals that have […]
Responsible Business Summit highlights, day one
I had the pleasure of attending the European Responsible Business Summit this week, the leading conference advancing the responsible business agenda with a focus on social purpose and impact. Here are a […]
Promoting purposeful business models in the private sector, pt.2
Download our free e-book ‘How Good Is Your Brand Purpose?’. Download e-book The outdoor outfitter Patagonia has been a successful retailer with one of the strongest brand purposes: “to help reverse the […]
The business case for Brand Purpose
The business case for defining and activating your social purpose (why you exist and the value you create for society) has been mounting, with media mentions of “purpose-driven” increasing eight-fold last year. […]
Why brands need social purpose, now
We live in uncertain times which can make us untrusting of brands, whether political, corporate or charitable. The 2017 Edelman Trust Barometer reveals the largest-ever drop is trust across sectors. Of the […]
7 practical tips we learnt running a Virtual Reality workshop for our clients
We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]
Annabelle Mayor The Shortcomings of Brand Stories
I have a lot of crap on my desk. Some of it is useful, some of it was useful, and some of it I don’t even remember where it came from. In […]
Fi Magill Rightmove finds its happy with new visual identity designed by The Team.
The Team has created a new visual identity for Rightmove, one of the UK’s top ten busiest websites. The rebrand brings the brand’s purpose to life, with an emotive human quality, upholding […]
Brand strategy meets creativity
Let’s face it, brand strategies come in all shapes and sizes. Brand models. Brand platforms. Onions. Worlds. Keys. Pyramids. All populated with a multitude of words. Vision. Mission. Values. Beliefs. Behaviours. Purpose. […]
16 tips for producing effective video animations for your business and avoiding common pitfalls
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
How the fourth industrial revolution has turned the world upside down.
The writing was on the wall. Long before Brexit and ‘Brexit-Plus’ there were warnings of a winter of mass-discontent. In January the World Economic Forum reported how the fourth industrial revolution would […]
Jamie Stantonian A UX perspective of VR & AR
Experience Architect Jamie Stantonian shares his recent experience of VR For years it was a running joke in the web industry that the coming year might be “the year of the mobile web”. […]
London Design Festival 2016 Review
The annual week-long showcase of London’s lauded pool of design talent revealed works utilising cutting-edge technology, ingenuity, and resourcefulness.
Is your brand fit for purpose?
Achieving clarity is one of the biggest challenges of branding. “The logo doesn’t work for social” say Digital. “My initiative needs its own colour” say Products or Services. “But we need our […]
Herzog & de Meuron design Tate Modern’s Switch House
In the 1980s, the Tate Gallery had expanded beyond its means at Millbank. Deciding to relocate its contemporary collection the Tate established ‘Tate Modern’ at the Bankside Power Station, originally built in […]
Why startups need brand purpose too
In their early stages, startups need a sustainable influx of income to secure top talent and potentially attract millennials – consumers with $41 trillion in transferred wealth. All of which can be […]
TeamTalk Event: “How good is your brand purpose?”
The Team will be hosting a panel session and debate asking why brand purpose matters in business today? Then aggregating its findings into a book, printed 48 hours later. Doing good is […]