High-performing teams are best constructed from a balance of personality types. And, if you want to know how to communicate with your people, then it is good to know more about how […]
I’ve worked in creative businesses for some time now. 28 years to be precise. I’ve seen people and trends come and go, digital come of age and more bottom lines than you […]
Jon and I visited The Shard in London, took the lift to the top and tried out a VR experience – The Slide. Sit down on a slide which carries you outside […]
Everyone is jumping on the bandwagon! ‘We need to work out our brand purpose’ they cry. But often they fall short and instead of looking at their true purpose in society and […]
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
Are you up to date with how corporate reporting has changed – and how it can impact on your annual report?. How do you balance statutory requirements with marketing demands of an annual report? How can your annual report fulfil its real potential?
Brands and businesses are evermore commenting on the social and political climate as events unfold. In the spirit of International Women’s Day, we’ve created a compilation of a few outstanding efforts. International […]
We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
Experience Architect Jamie Stantonian shares his recent experience of VR For years it was a running joke in the web industry that the coming year might be “the year of the mobile web”. […]
Design Week’s Top 100 is seen as the benchmark of independent UK design businesses providing a detailed and holistic analysis of the financial state of the design industry. The Team are proud […]
Client Services. Our name does us no favours. Who wants to be ‘serviced’? It sounds like an added benefit or something that’s just nice to have, rather than an essential component of a […]
There is no doubt that the third sector is currently suffering a crisis of trust with the Charity Commission reporting that public trust has fallen to a ten-year low. At the same […]
Move over Millennials, Generation Z now has purchasing power and is entering the workforce – with purpose. We love labels; they make it so much easier to target, classify and tuck away […]
Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.
Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.
Why are so many big brands stabbing me in the back? Names I used to trust are no longer my best buddies. How could they betray me? When we hit the hard […]
A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.
There is an ongoing question about how companies make their corporate values part of the everyday culture of the business and embed them into the company’s DNA. Somehow, amongst all the corporate communications that employees receive every day, the message about values and ethics seems to be getting lost.
There have been a few major logistical decisions made in publishing and design over the last couple of decades – the latest one being whether to publish digitally, in print, or a combination. Any decision appears to boil down to the Betamax/VHS dilemma: make the wrong choice and it will cost you.
There’s this impression that animation is difficult to produce, costly and time-consuming – but provided it’s short, and you’re pithy with what you’re saying, animation can be affordable and very good value for getting complex information to a large audience.
With broadband becoming increasingly high-speed across Britain, streaming video for business communications, especially annual reporting and accounts – full year or interim – is steadily becoming more common.
With consumers now using a wide range of devices to access the web rather than solely a desktop computer, there are now hundreds of different screens sizes that website owners and developers need to consider – this is where Responsive Design can help.
With the constant presence of mobile and digital devices in our lives, a customer’s first experience of your brand can vary from a print advert to a Twitter campaign. This means that branding needs to evolve further than it has before, and be more than just looks.
80% of tablet users in the UK have watched TV while using their device (Nielsen). Many of us multitask on our tablet or smartphone, so how could this dual-screen (double vision) interaction start seeping into the workplace over the next few years?
When planning to expand your marketing activity to foreign markets, the more countries you target, the more complex things become. But that complexity is not equal across all marketing elements or locations. It’s important to know where things stay the same and where they can get more complicated.
We all engage with user-generated content on a daily basis – offline and online. It’s everywhere: from radio phone-ins to book reviews on Amazon; hotel recommendations on TripAdvisor to vox-pops in news reports; from customer reviews to magazine letters pages.
In the last of our joint series of four blogs on building and protecting your brand for social media, Scott McLean, managing director of our sister agency, Speed Communications, offers 10 top tips for protecting and enhancing your brand online.
To help those about to embark on adopting a social intranet, we’ve outlined six key principles that we believe are essential for success on a new social adventure. They’ve worked for us and we now have a thriving internal community that has transformed the way we work.
“Internal communication is quite saturated. It’s noise. I get so many emails a day. People are bombarding me”.
We hear sentiments like these on a regular basis, and more often than not, these views are coming from office workers. It seems that if you sit at a desk you take communications for granted. You’re surrounded by information: posters up on the walls; you’re constantly getting emails; everyone seems to talk within the office.
This is my second blog from the Information Standard event, held in partnership with Patient Information Forum, and the third of four from the session that I presented with Scott McLean, MD at Speed Communications.