Packaging can influence our purchase decisions and brands can take advantage with colour, imagery and logos. We conducted a blind mince pie taste test, to determine the quality of a product when […]
As part of our Workplace Wednesday blog series, we took part in Workplace Week – a week-long event which “shines a spotlight on some of the most innovative, creative and celebrated workspaces, […]
From John Lewis, Waitrose & Partners to Iceland, we review this year’s Christmas adverts to see if our perceptions of each brand align with how they have positioned themselves in their Christmas […]
The British Film Institute’s refurbished headquarters in Fitzrovia, London was showcased during this year’s Workplace Week. As part of our Workplace Wednesday blog series, we took a tour of the iconic institute […]
To kickstart our Workplace Wednesday blog series on workplace design and new ways of working, we look at our office redesign at The Team. Learn how we transformed our space to one […]
On Remembrance Sunday 2018 we look at the number of men drafted into the armed forces between 1914 and 1918 and put that number into perspective using numbers from 2018 employers. This […]
We have brought to life our ‘Don’t Cut Corners with Gas’ campaign for Gas Safe Register – including TV for the first time. The 30-second TV advert tells the story of Jack, […]
We have further developed our Gas Safe Register ‘Don’t Cut Corners with Gas’ campaign, making the Register more relevant, valuable and memorable by dramatising and humanising the consequences of cutting corners with […]
The era of Brand Purpose is well documented. As is the business case for it, including boosting your profits and staff morale. But finding your Brand Purpose isn’t always easy, so here […]
Brands are all about people – both customers and employees. We look at the Kapferer’s Brand Identity Prism, which considers customers and employees in every panel to build a brand identity and […]
Measuring employee engagement shouldn’t start and stop with your annual employee survey. We look at thinking broader about the outcomes that an engaged workforce will have – which will open up your measurement […]
Content Marketing What content should you be producing? What channels should you be distributing it on? How do you get your content to reach the right people? We look at five ways […]
World Mental Health Day has helped increased awareness of mental health issues. As a result, we are more open about mental health than ever before with it becoming a natural part of […]
How can you keep up with new technologies, introduce new tools and processes, and keep, in some cases, thousands of employees satisfied and minimise resistance? In this article we will go through […]
Too often, organisations rush to get a brand refresh to market, having inadequately involved and embedded it with their people first. We look at three principles to help shape the 21st-century employee […]
Katrina Brooks 
Clare Wilson 
Seamour Rathore 
Dave Recchia 
Cliff Ettridge 
The Team 
Simon Mannering 
Dan Dufour 
Liz Bryant 
Kardo Ayoub