Dan Dufour What is a brand archetype and how do I define mine?
This blog explores how you can use archetypes to define a brand’s personality and enhance your own personal brand. What is a brand archetype? When developing a brand strategy, I often find […]
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Why charity brands now need brand purpose
As we’ve entered the era of brand purpose, businesses, not charities, are seen as being the best placed to deliver social value. Our blog looks at what charity brands can do in […]
Dave Recchia How to deliver a brand promise
Recently, my 10-year-old son and I had difficulty making one of his PlayStation 4 controllers work. Our attempts to fix said controller were futile at best, instead I thought to enlist the […]
Simon Mannering What I learnt from typography in the 90s
Typography in the 90s was spectacular, expressive and powerful. Senior Designer Simon Mannering blogs about the typography and typographers who inspired him from the 90s. I was at art school in the […]
Cliff Ettridge Engaging employees in change in their careers is a critical part of your EVP
How do we engage employees and help people find meaningful work and career changes? This was the topic at Welcome to Work, an event curated and presented by Brighton & Hove based […]
A guide to charity branding
Charity branding is more competitive than ever before, as trust in the sector is fragile and more corporate and commercial brands are defining their social purpose. Creating a strong and enduring charity […]
Treat communication as entertainment to create a better employee experience
As part of my training as an actor, I spent time examining the game play thinking of Gavin Bolton. He explored the potential of play in education, putting the child at the […]
How to create a brand name
Apple. Google. Nike. Uber. Moonpig. Giffgaff. Strong brands have great names. But finding one isn’t always easy. Naming is one of the trickiest parts of developing a brand – mainly because it’s […]
Sally Tarbit Diversifying your brand: Can the meat industry diversify their brand to save the planet?
With calls to reduce the amount of meat we eat to save the planet; can the meat industry diversify to play its part in the fight against climate change and maintain its […]
Clare Wilson How can workspaces help improve employee productivity and wellbeing?
With research underpinning the idea that artwork can relieve the stress patients face in hospital, we look at how workspace design can help improve employee productivity and wellbeing. The power of design […]
Can you brand the unbrandable?
With Boris Johnson taking power at Number 10, we have seen one of the most divisive of politicians rise to power. Many of his ideas will not be to everyone’s liking. David […]
Aidan Brennan Where effective service design meets the trade counter to help Wolseley’s customers ‘achieve more’
Wolseley is the UK’s largest plumbing, heating and cooling trade specialist. When they brought together their plumbing, heating, cooling, drainage, pipe and parts ‘Center’ brands under one name, they saw an opportunity […]
Kevin MacKenzie The impact of a successful behaviour change campaign
The Scottish drug death rate is now more than three times that of England and Wales and has more than doubled since 2008. It is higher than any other EU country. As […]
Liz Bryant How to DIY employer brand
Are you shifting your employer brand strategy to support a changing business or is something not working for your people? Our blog looks at six steps to follow when you DIY employer […]
Design your employer brand for customers in three parts
Every employer brand must start with customer demand, because it’s by meeting customer demand that employees can be successful. Cliff Ettridge looks at how to design your employer brand for customers in […]