Customers are switching brands.
Customers are either considering leaving you, or they are considering you. You should consider what to do now. Do you want to win customers or lose them? Simple choice. These are tumultuous […]
Customers are either considering leaving you, or they are considering you. You should consider what to do now. Do you want to win customers or lose them? Simple choice. These are tumultuous […]
Download our exclusive free white paper on ‘The Future Of Brand & Marketing Functions’, where we get the thoughts of senior market leaders such as Aegon, Arcadis, Arvato, Direct Line, Telenor and […]
Over the next few weeks more official information will emerge on how to safely return to the workplace. Businesses will need to plan for this return, with a focus on safeguarding the […]
The world has changed. Markets have changed and, for many companies, their business has changed profoundly. This will mean the next wave of annual reports will have to change and are likely […]
By Kat Anastasiou, Sophia Brammer, Tracy de l’Orme, Emma Major, Elena Mosley OK, let’s start by saying that it’s the job of any good Project Manager to make sure a client is […]
By Kevin MacKenzie and Seamour Rathore For creative businesses like The Team, brand names, logos, identity, website design and customer experience are our currency. However, elements such as these are not the […]
We look at the importance of brands living up to their purpose during the Covid-19 pandemic. In the future, people will remember those companies that did the right things during the Covid-19 […]
This blog looks at the difference between a rebrand and a brand refresh, to help you decide whether you need one or the other: Revolution or evolution? The dictionary definition of a […]
Download ‘People Build Brands and Brands Build Businesses’ By Stephen Kelly, Global Head of HR, IBM Global Business Services, and Cliff Ettridge, Director, The Team The title of this article says it […]
This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee […]
What is the future for internal communications? Where can communicators add value to the employee experience and to the business? Liz Bryant discusses how people tasked with the role of ‘internal communications’ […]
Download Banking on a different future Summary Six ways in which the banking industry can enhance their customer and employee experience to fuel innovation. Purpose is important, but it is nothing new. […]
This blog explores the need for brands to urgently up their game on sustainability; exploring the political, scientific and social climate, and providing tips for practical action. “In case you hadn’t noticed, […]
*For Employee Engagement. Because that’s what I do. I love this time of year. Love it. And especially at the end of a decade. All the lists of best books and best […]
The 2020 Edelman Trust Barometer reveals that trust levels have changed profoundly in the past year —people have shifted their trust to relationships within their control. We look at three ways organisations […]