Dan Dufour A guide to charity branding
Charity branding is more competitive than ever before, as trust in the sector is fragile and more corporate and commercial brands are defining their social purpose. Creating a strong and enduring charity […]
Blog
Cliff Ettridge Treat communication as entertainment to create a better employee experience
As part of my training as an actor, I spent time examining the game play thinking of Gavin Bolton. He explored the potential of play in education, putting the child at the […]
How to create a brand name
Apple. Google. Nike. Uber. Moonpig. Giffgaff. Strong brands have great names. But finding one isn’t always easy. Naming is one of the trickiest parts of developing a brand – mainly because it’s […]
Sally Tarbit Diversifying your brand: Can the meat industry diversify their brand to save the planet?
With calls to reduce the amount of meat we eat to save the planet; can the meat industry diversify to play its part in the fight against climate change and maintain its […]
Clare Wilson How can workspaces help improve employee productivity and wellbeing?
With research underpinning the idea that artwork can relieve the stress patients face in hospital, we look at how workspace design can help improve employee productivity and wellbeing. The power of design […]
Dave Recchia Can you brand the unbrandable?
With Boris Johnson taking power at Number 10, we have seen one of the most divisive of politicians rise to power. Many of his ideas will not be to everyone’s liking. David […]
Aidan Brennan Where effective service design meets the trade counter to help Wolseley’s customers ‘achieve more’
Wolseley is the UK’s largest plumbing, heating and cooling trade specialist. When they brought together their plumbing, heating, cooling, drainage, pipe and parts ‘Center’ brands under one name, they saw an opportunity […]
Kevin MacKenzie The impact of a successful behaviour change campaign
The Scottish drug death rate is now more than three times that of England and Wales and has more than doubled since 2008. It is higher than any other EU country. As […]
Liz Bryant How to DIY employer brand
Are you shifting your employer brand strategy to support a changing business or is something not working for your people? Our blog looks at six steps to follow when you DIY employer […]
Design your employer brand for customers in three parts
Every employer brand must start with customer demand, because it’s by meeting customer demand that employees can be successful. Cliff Ettridge looks at how to design your employer brand for customers in […]
Battle of the brands: charity or movement?
The brand-savvy among us will have noticed that more and more charities are positioning themselves as movements, including the award-winning Parkinson’s UK brand, which now describes itself as a “people-powered movement”. In […]
The Team How to become a Brand Designer: a career guide
This guide has been put together by brand strategy and design experts, The Team, to help those interested in becoming a Brand Designer understand the skills and experience required, and the day-to-day […]
Seamour Rathore How organisations can help work feel meaningful
How we find our work meaningful is a very personal matter and one that has a direct impact on our life and well-being. So, is there a role for the organisation to […]
How and why to measure internal communications
The importance of measuring the effectiveness of internal communications is constantly talked about, but too often, it’s over-looked. In fact, let’s be honest, the number of times a project starts with a […]
Teaching the big idea
This month I was privileged to be invited to take part in a periodic review for the undergraduate graphic design degree courses at Norwich University of the Arts (NUA). Every five years […]