Dan Dufour Comic Relief’s brand crisis: Fear vs Hope
Comic Relief is under attack for its pitying portrayal of global poverty, whilst other brands in their market have shifted their brand story to offer hope. In this blog, Brand Strategist Dan […]
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Sally Tarbit Shhhh – silent meeting in progress
Those with quiet voices, who are often overlooked or told to make more of an effort to speak up in group situations, are some of our most powerful thinkers. Look at Einstein […]
Five top tips for innovating brand and digital
Most of our interactions with brands are now through digital channels. So, we look at how brand and digital can work more closely together to embrace new opportunities and reach audiences. With […]
Kevin MacKenzie To Brand. To Act.
The brand experience as a passenger starts long before you get on the plane. It starts the moment you think about travel. And it’s at that point that the stress kicks in. […]
How to define your brand personality
In this blog Brand Strategist Dan Dufour explores how to define your brand personality, with examples from recent brand projects completed by The Team. When creating a brand strategy, it is important […]
Elena Mosley Approaching the uncertainty of change with bravery
With Brexit hot on the agenda, we can’t help thinking as a nation that we need to be braced with fear for the unknown. The unknown impact of Brexit on business, the […]
The Team Your brand needs a purpose. Design a purpose for profit and people.
Purpose is not the sole pursuit of profits, but the animating force for achieving them. With many companies putting their purpose at the heart of their business, Liz Bryant, Cliff Ettridge and Sally Tarbit and look […]
Seamour Rathore How “invisible patterns” can be game-changing for 21st-century organisations
Organisational network analysis (ONA) can present organisations with data that shows the relationships and influence of people in your organisation. Learn more about ONA – what it is, how it works and […]
Simon Mannering Evolution of the graphic designer: Part 2
In the second blog of a three-part blog series, Designer Simon Mannering looks at the evolution of the graphic designer and what the key qualities are that graphic designers will need to […]
Aidan Brennan Workplace Wednesday: A beautifully balanced bank
When National Savings and Investments (NS&I) asked The Team to help with their office rebrand, it was a once in a decade opportunity to truly bring to life their ambitions and brand […]
Intern or employee?
Carol Wyllie, budding Designer, details her internship experience at The Team and tells us how it was an ‘internship’ where she didn’t feel like the ‘intern’. On hearing the word ‘intern’, people […]
Evolution of the graphic designer: Part 1
In a three-part blog series, designer Simon Mannering looks at the evolution of the graphic designer. As we move towards a new decade and get swept along at ever-increasing speed by the […]
Cliff Ettridge Why is employee engagement important?
Why is employee engagement important? Employee engagement comes from great leadership and a great employee value proposition. We look at why it’s the hard fabric of what people are offered (the focus) and the […]
Clare Wilson Workplace Wednesday: Using visual identity to create an innovative and dynamic co-working space
The Team joined forces with RBS and LOM Architects in August 2018 to transform Level 3 at 250 Bishopsgate into an innovative and dynamic co-working space. Find out how we designed their […]
Liz Bryant Will your gender pay gap report help or hinder your employer brand?
By 4 April 2019 all companies with more than 250 employees must publish their gender pay gap report. We look at how the report provides an opportunity to tell a story about […]