By Kevin MacKenzie and Seamour Rathore For creative businesses like The Team, brand names, logos, identity, website design and customer experience are our currency. However, elements such as these are not the […]
We look at the importance of brands living up to their purpose during the Covid-19 pandemic. In the future, people will remember those companies that did the right things during the Covid-19 […]
This blog looks at the difference between a rebrand and a brand refresh, to help you decide whether you need one or the other: Revolution or evolution? The dictionary definition of a […]
Download ‘People Build Brands and Brands Build Businesses’ By Stephen Kelly, Global Head of HR, IBM Global Business Services, and Cliff Ettridge, Director, The Team The title of this article says it […]
This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee […]
What is the future for internal communications? Where can communicators add value to the employee experience and to the business? Liz Bryant discusses how people tasked with the role of ‘internal communications’ […]
Download Banking on a different future Summary Six ways in which the banking industry can enhance their customer and employee experience to fuel innovation. Purpose is important, but it is nothing new. […]
This blog explores the need for brands to urgently up their game on sustainability; exploring the political, scientific and social climate, and providing tips for practical action. “In case you hadn’t noticed, […]
*For Employee Engagement. Because that’s what I do. I love this time of year. Love it. And especially at the end of a decade. All the lists of best books and best […]
The 2020 Edelman Trust Barometer reveals that trust levels have changed profoundly in the past year —people have shifted their trust to relationships within their control. We look at three ways organisations […]
We visited the offices of Tommy Hilfiger and Calvin Klein in Amsterdam. Find out how they are creating an employer brand that will unlock a customer brand. Last month, during London Workplace […]
We visited LinkedIn’s London HQ in Farringdon during Workplace Week to see how employee wellbeing is at the heart of its workplace design. If you work in an office or studio space, […]
In a rapidly growing business, how does your workspace keep up? We take a behind-the-scenes look at ASOS and how its Project2020 is creating a workspace to cater to its current and […]
We visited Dr Martens HQ in London to find out how the brand – associated with subcultures and rebellion – has incorporated its values and beliefs throughout its workplace design. It’s Monday […]
This blog looks at why a business can’t just paint a new purpose over what it’s currently doing. And why, it has to take people – employees and customers – with it. […]
The Team 
Bob Wheller 
Dan Dufour 
Liz Bryant 
Jess Hardy 
Cliff Ettridge 
Kat Anastasiou 
Ashley Gladwell 
Aidan Brennan